We are looking for a passionate UI/UX Designer who thrives on creating intuitive, user-centered experiences across web and mobile platforms. This role will focus heavily on funnel optimization, A/B testing, and data-driven design decisions to improve user conversion and engagement.
Key Responsibilities
- Design intuitive and user-centric UI/UX experiences across web and mobile products
- Optimize user funnels by improving onboarding, conversion, and retention flows
- Collaborate closely with Product, Growth, and Engineering teams to plan and execute A/B tests
- Translate user research, analytics insights, and experiment results into impactful design improvements
- Create wireframes, high-fidelity designs, prototypes, and detailed design specifications
- Maintain consistency through design systems, usability standards, and best practices
Must-Have Skills
- 36 years of experience as a UI/UX Designer
- Hands-on experience in A/B testing and funnel optimization
- Strong understanding of user behavior, usability principles, and interaction design
- Proficiency in tools like Figma, Adobe XD, or Sketch
- Ability to work with cross-functional teams in an agile environment
Good to Have (Added Advantage)
- Exposure to AI-powered design tools
- Experience with experimentation platforms (e.g., Optimizely, VWO, Google Optimize)
- Background in data-driven product environments
Assignment for UX Designer (Evaluation Task)
Focus Areas: Funnel Optimization, A/B Testing, and Design Systems
Problem Statement:
We want to improve the conversion rate of our Free Trial signup flow on the web. Using our existing design language, redesign the 3-step signup funnel to reduce friction.
Key Requirements:
1. Audit
- Perform a quick heuristic evaluation of a typical 3-step signup flow
- Identify at least 3 key friction points impacting conversion
2. Prototyping
- Create a clickable Figma prototype
- Showcase flow: Landing Page Signup Form Success Page
3. Data-Driven Validation
- Explain how you would use heatmaps, session recordings, or analytics tools
- Define how insights would validate or improve the design
4. Documentation (Handover)
- Provide clear notes for engineers including:
- Interaction behaviors
- Edge cases (error states, validation, drop-offs)
- Design specifications for implementation
