Prior experience with marketing technology required , particular ly those used to create multi-channel marketing campaigns.
This could include, but is not limited to, tools such as Adobe Campaign, Adobe Marketo, Salesforce Marketing Cloud, Braze, Klaviyo , and Cheetah Digital.
Prior experience with a Customer Data Platform sought , but not necessarily required depending on other relevant experience.
Redpoint Global's rgOne platform is particularly relevant, but any prior hands-on CDP experience is a big plus.
Example s of other CDP vendors where your experience is relevant include, but is not limited to, Action IQ, Adobe Real-Time CDP, mParticle , Salesforce, Tealium, and Twilio Segment.
Segmentation proficiency required .
You need to have demonstrated experience in audience segmentation based on customer behavior , demographics, preferences, and other groupings.
Journey orchestration experience required .
Includes setting up end-to-end recurring journeys with optimization mechanisms like choosing best outreach channel over a period of time based on previous engagement, setting up A/B tests etc.
You should be able to speak to how the marketing technologies you've used are able to power personalized experiences or where they've perhaps fallen short in doing so.
You should be familiar , comfortable , and passionate about data, including
Familiarity with data mapping, transformation and ETL processes.
Proficiency in SQL highly valuedyou don't need to be able to write SQL from scratch, but you should be able to interpret statements to assist in troubleshooting.
Experience with data governance principles will be highly valued.
Understanding of database structures.
Experience designing and configuring tests to measure incremental performance as well as configuring metadata to enable their measurement.
How data can be used to power personalized experiences.
Beyond being a hands-on-keyboard rockstar, you need to be comfortable in continuous conversation with your business partners to understand requirements and requirement changes, while also informing the business strategy based on what's possible in the CDP.
