Actively collaborate with the client and in-house teams tostrategize and implement innovative social media campaigns that dovetail into the overall marketing plan
Design and execute ROI centric social media campaigns that help build brand awareness and support marketing mix for our clients
Manage day-to-day operations including conceptualizing the social content calendar, coordinating with the creative team, writing editorial copy, planning promotions & contests, etc.
Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Monitor social media trends, conceptualize and analyze social metrics and channel these to build out quarterly and annual plans
Explore upcoming social networks and creative use of current properties
Design and manage Influencer Perception Management programs for our clients
Analyze social media page(s) and communities, monitor feed and prepare a swot analysis for brands.
Plan and monitor and build brand communities across FB, Twitter, Google+ Blogs and other social platforms
Evaluate brand owned media and build analysis on trends and best practices
Generate feedback upon analysis and build engagement using new age apps and techniques.
Build engagement best practices by introducing interesting content/write-ups in accordance with the brand values and objective
Integrate traditional Social Media analytics tools and techniques other predictive analytics & big data tools
