Job Summary
The Social Media Marketing Executive will be responsible for managing daily social media operations, executing campaigns, and driving audience engagement across platforms. This role involves strategic planning, content creation, media buying, and performance analysis to grow the brand's online presence.
Key Responsibilities
- Plan and execute social media campaigns on a daily and weekly basis
- Manage company and client accounts across Facebook, Instagram, Google, Twitter, and other platforms
- Create strategies tailored to each platform to maximize engagement and visibility
- Develop original content and drive creative ideation
- Target and grow relevant audience bases
- Plan and buy media space on social platforms to support campaigns
- Monitor growth metrics and create detailed SMO analytical reports