Create the communication strategy for an advertising campaign which includes targeting the right audience, as well as setting the tone and message of the campaign
Write the formal brief and provide the ideal environment for creative development.
Combine market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers.
Work closely with the local office account teams and managing directors to identify business development opportunities.
Liaising with clients to identify specific business problems and develop ideas;
Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share.
Finding an angle on a specific product or service on which to base an advertising campaign;
Researching the product or service to be advertised, which may involve gaining technical or specific knowledge;
Reconciling the differences between consumers current perceptions of the brand and the way the client wishes the brand to be perceived;
Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.
Project management of website development, digital campaigns, search and online advertising campaigns and email marketing programs, as well as making recommendations regarding emerging digital and new technologies.
Ideate innovative ideas that bridge web, mobile, creative and digital media and provide solutions to drive growth opportunities
Maintain social media and other digital campaigns
Job specifications:
Bachelor's / Masters degree in advertising or a closely related field
Min 7- 8 years of relevant experience in account planning with agencies of repute
Strong body of strategy oriented work portfolio
Strong knowledge of brand positioning and industry trends
Deep understanding and familiarity with technology and technology trend
Must be able to handle numerous projects at one time and meet fast turnaround deadlines
