Management of Digital Properties like Website. Developing Content for the same like doctor's profiles, content on departments, content on procedures. Optimising the use of search engines (SEO).
To drive ROI based digital campaigns for generating leads and target driven revenue for the unit
Manage aggregators & maximize business leads
Social media management, involves the optimum use of blogs, Facebook, linkedin and the like.
Market communication material inclusive of video development, patient testimonials, newsletters, clinical newsletters and the like.
Business associations with clubs, insurances, corporate, VIP's and celebrities.
Understanding consumer behaviour through Focus Group Discussions (FGD), Market research through primary and secondary data collection.
Competition mapping. Help the marketing team to arrange for competitor information (products, campaigns etc.) from the market and aid in market understanding
Sending daily/weekly/monthly reports as specified by department head.
Keep a track of all the purchase orders and corresponding invoices, to ensure timely payment & execution of activities as planned
Create and maintain a catalogue of products and collaterals
Keep a track of all the brand spends and provide monthly reports
Help the marketing team for smooth execution of various campaigns
Maintain internal signage & branding guidelines / hygiene at the unit as per brand guidelines
Provide brand & marketing support to sales team for activities such as neighborhood camps, corporate events etc.
Developing content / testimonial on national and international patient stories
Event management such as health talks, product launch, media interviews & crises management.
To build relationship with Regional Media/ Stringers, National & international media.
