Us in a glimpse:
Founded in 2016 by a BCG consultant frustrated with his engagement ring buying experience, Rare Carat has grown to be one of the largest diamond jewelry online retailers in the United States. It was called the Secret to Buying A Diamond by the New York Times.
Rarecarat.com powers over $100m in annual sales by creating transparency in a historically opaque industry using AI indicators and human expert advice. Operating on an innovative managed marketplace business model, the company combines the selection advantages of a marketplace with the quality assurance of a traditional retailer.
We have grown to over 200+ employees, but remain a very flat and close-knit team committed to learning from each other, and having the best idea win.
Wondering why work with us Here's why:
Rare Carat is a fast-growing, data-driven marketplace that helps customers with the most important purchase of their life so far, their engagement ring.
Marrying humans and technology to help our customers make the right decision is thrilling and rewarding.
The incredible value and experiences that we're able to provide to our customers, employees, vendors and stakeholders alike is our biggest differentiator.
Also, if you are the right fit for our rocketship - we would make you an offer, you can't refuse :)
Role overview
We're hiring a UX/UI designer who thinks like a product owner and designs like a creative director. You'll own end-to-end experience design for high-impact journeysturning complex decisions into confidence-while also elevating our brand through UI craft, visual systems, and art direction.
This role blends conversion-minded product design (hypotheses, A/B tests, iteration) with brand-led creative direction (strong taste, cohesive visual language, high polish). You'll help define what good looks like across our product surfaces and ensure the experience feels premium, modern, and unmistakably us.
What you'll work on (priorities)
- Elevate the brand through the product experience: visual language, UI patterns, tone, and polish that increase perceived trust and quality.
- Improve conversion and confidence across key funnels (education evaluation selection purchase).
- Own creative direction for key surfaces: core pages, marketing-adjacent flows, education content, and high-visibility product moments.
- Design for experimentation: translate hypotheses into testable variants and ship A/B tests without sacrificing brand cohesion.
- Create scalable UX/UI systems: reusable components and principles that speed the team up while raising the bar.
Responsibilities
- Own UX and UI for major initiatives: framing concepts flows prototypes high-fidelity UI shipped experience.
- Drive creative direction: define visual standards, set the quality bar, and ensure consistency across product surfaces.
- Partner with Product, Engineering, Data/Analytics, and Marketing to ship improvements across both product and brand touchpoints.
- Use quantitative + qualitative inputs to identify opportunities (funnels, cohorts, heatmaps/session replays, usability tests, customer feedback).
- Design and maintain components/patterns in the design system; introduce new primitives when needed.
- Create interaction specs and QA shipped work to ensure fidelity.
- Run experiments where it makes sense: define success metrics, ensure tracking, interpret results, and iterate.
Requirements
- 3+ years designing consumer-facing products (web and/or mobile).
- Strong UX fundamentals: flows, IA, prototyping, usability testing, accessibility basics.
- High UI craft and taste: typography, layout, hierarchy, interaction details, and polish.
- Proven ability to provide creative direction-you can set and maintain a cohesive visual standard across a product.
- Experience designing for conversion funnels and experimentation (A/B testing mindset required).
- Strong communication and collaboration across PM/Eng/Data/Marketing.
- Startup pace: pragmatic, fast, high ownership.
- Comfortable with modern AI-augmented workflows to move faster and explore more (no AI expert required), such as:
- Figma AI / design plugins for rapid exploration and variant generation
- AI image tools for quick concept mocks and asset exploration
- Bonus: design-to-code/prototyping accelerators
Nice to have
- Experience in high-consideration purchases (finance, healthcare, luxury retail, marketplaces).
- Experience building brand systems that live inside product (not just marketing sites).
- Familiarity with experimentation + analytics tooling (Fullstory/Amplitude/Mixpanel/GA4, Optimizely)
How we work
- High ownership, fast feedback loops, and a bias toward shipping.
- We value experimentation and taste: measurable impact and a premium, cohesive experience.
- Design is part of discovery and delivery-your work ships.
