UI/UX - Designer

Essential Services: Role & Location fungibility

The role description gives you an overview of the responsibilities; it is only directional and guiding in nature. At ICICI Bank, we believe in serving our customers beyond our role definition, product boundaries, and domain limitations through our philosophy of customer 360-degree. In essence, this captures our belief in serving the entire banking needs of our customers as One Bank, One Team. To achieve this, employees at ICICI Bank are expected to be role and location-fungible with the understanding that Banking is an essential service.

About the Role

This role offers you the opportunity to be part of our transformative journey of Bank-to-Bank Tech. We are passionate about leveraging technology in every possible way to touch the hearts of millions of our valued customers. In this journey, as a UI/UX designer, you underpin our efforts in creating technology-aided products that are intuitive as an interface, easy to use, and offer best-in-class experience across devices and customer segments. Your role will involve creating intuitive user experiences through designs that are backed by research on user behavior, aligned and consistent with the brand philosophy, and, importantly, matching users needs. In this role, you will be working with multiple stakeholders, including but not limited to Product Managers, Business Heads, Users, and Data Science teams.

Key Responsibilities

• Wireframing and Prototyping: Create wireframes and prototypes to visualize and test design concepts. Iterate designs based on feedback and user testing results.
• Documentation: Create and maintain design documentation, including style guides and design specifications. Facilitate smooth handovers to development teams.
• Interface Design (UI): Develop visually appealing and consistent interfaces for the digital products of ICICI Bank. Ensure designs align with ICICI Bank brand guidelines and are responsive across various devices.
• Usability Testing: Planned and conducted usability testing sessions to gather insights from real users. Use findings to refine and improve the user experience.
• User Experience Design (UX): Create an intuitive and efficient user journey through the product. Focus on enhancing overall user satisfaction and ease of interaction.
• Accessibility: Ensure designs are accessible to users with diverse abilities and needs. Follow accessibility standards and guidelines in the design process.
• Stay Updated on Design Trends: Keep abreast of industry trends, design tools, and emerging technologies. Apply innovative design solutions to enhance the overall user experience.
• Collaboration: Work closely with cross-functional teams, including developers and product managers. Communicate design ideas effectively and incorporate feedback into the design process.

Key Qualifications

• Education Qualification: Graduation/Post Graduation with at least 2-5 years of experience in creating UI/UX designs for customer facing applications (web and app). Understanding of user flow and journey.