1. Market Execution:
- Develop and execute global GTM strategies for business services around content supply chain including but not limited to Trust & Safety.
- Conduct market analysis to identify key trends, opportunities, and competitive positioning.
- Drive the execution of GTM plans, ensuring timely and successful launch of new services and solutions.
2. Business Development & Client Engagement:
- Collaborate with customers and internal stakeholders to develop customized solutions around Trust & Safety and other Services around end-to-end content supply chain including creation, moderation, distribution, and monetization.
- Increase share of wallet in existing accounts, and acquire new logos as per targets.
3. Solutioning and Presales Support:
- Provide strategic support in presales activities, including crafting solution frameworks, defining value propositions, and engaging with clients to present tailored solutions.
4. Stakeholder Collaboration:
- Work closely with account teams / client partners to position Content Service offerings in both proactive and reactive opportunities.
- Develop and support strategic sales initiatives, including crafting compelling value propositions and sales pitches.
- Engage with customers and partners to gather feedback and insights to inform GTM strategies.
5. Performance Measurement:
- Provide regular reports and updates to senior leadership on GTM performance and market
- Identify areas for improvement and innovation in GTM strategies.
6. Team Development & Leadership:
- Oversee the recruitment, training, and professional development of the team.
- Provide mentorship and subject matter expertise, ensuring high performance and alignment with organizational goals.
Qualifications & Skills:
- Minimum of 7 years of experience in go-to-market strategy and execution, preferably leadership role within media industry in content / creative roles.
- Minimum 5 years of experience in content strategy, Trust & Safety, or related fields.
- In-depth knowledge of Trust & Safety landscape, value chain, content types, moderation methods and compliance requirements.
- Good working knowledge of tools, technologies and platforms for Trust & safety services.
- Proven expertise in content supply chain management.
- Bachelors or Masters degree in a relevant field (e.g., Advertisement & Marketing, Communications, Business Administration.
Preferred Qualifications:
Key Skills:
a) Minimum 7 years of experience in developing and executing global GTM (Go-To-Market) strategies for business
b) In-depth knowledge of Trust & Safety landscape, value chain, content types, moderation methods
c) Any Graduate
