We are seeking an experienced Linear / Radio Campaign Scheduler to lead the execution and delivery of advertising campaigns across traditional linear / radio platforms. This role emphasizes campaign management, traffic coordination, and ad scheduling to ensure campaigns run seamlessly and meet client objectives. The ideal candidate will have a deep understanding of broadcast workflows, excellent organizational abilities, and a proactive approach to managing complex schedules and client requirements.
Salary - 4LPA to 7LPA
Work From Office Only
Mumbai
5 days work with 2 days rotational week offs
Rotational Shifts (Including night shifts)
Key Responsibilities
Traffic Coordinator:
Asset Management
- Oversee the trafficking and delivery of creative assets, ensuring they meet technical specifications and deadlines.
- Verify that all materials are compliant with broadcast standards and client guidelines, addressing discrepancies promptly.
Workflow Optimization
- Troubleshoot any traffic-related issues in collaboration with the broadcast operations team, ensuring rapid resolution.
Quality Assurance
- Ensure all ads are accurately placed within the schedule and aired in accordance with agreed-upon parameters.
- Perform detailed checks to prevent overbooking, duplication, or misplacement of advertisements.
Ad Scheduling And Optimization
- Schedule Development:
- Build detailed ad schedules, balancing client requirements with availableinventory and regulatory guidelines.
- Optimize schedules to maximize reach, minimize waste, and meet campaigngoals efficiently.
- Conflict Resolution:
- Manage last-minute schedule changes, resolving conflicts while maintainingcampaign integrity.
- Adjust placements as needed to accommodate breaking news, specialprogramming, or other disruptions.
- Regulatory Compliance:
- Ensure ad schedules comply with all applicable legal and regulatory standards,including competitive separation and content restrictions.
Reporting And Insights
- Generate post-campaign reports, providing detailed insights into performance metrics such as audience delivery, compliance rates, and campaign reach.
- Analyze trends and recommend improvements for future campaigns to maximize client ROI.
- Provide feedback to sales and creative teams on opportunities for innovation or process improvements.
Qualifications / Experience
- Education:
- Bachelors degree (preferably in Media - TV / Radio / Broadcasting), Advertising,Communications, or a related field.
- Experience:
- 3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV / radio or broadcast media.
- Proven track record of managing high-volume campaigns and resolving complexscheduling challenges.
Technical Skills
- Proficiency with traffic management systems (e.g., WideOrbit, IBMS, Aquira or similar).
- Advanced knowledge of Excel and ability to work with data to derive insights.
- Familiarity with media measurement tools (e.g., Nielsen, OzTAM) is a plus.
This job is provided by Shine.com
