Job Description: Trade Marketing Officer - Government Channel (Mumbai) Position Title: Trade Marketing Officer Department: Government Channel (institutional Business) Location: Mumbai Reporting To: Anurag Namdeo ________________________________________ 1. Role Overview The Trade Marketing Officer - Government Channel will be responsible for driving channel development, acquisition, and relationship management across multiple states/cities. The role involves managing Redistribution Stockists (RS), government key accounts, field teams, and cross-functional partners to ensure sustainable growth, channel hygiene, and effective execution of product and develop railways, Airways, Corporates, PSU's , Colleges , local regional opportunities including NGO's . The candidate must possess strong communication, analytical, and entrepreneurial skills with a willingness to travel extensively. ________________________________________ 2. Key Responsibilities A. Channel & Business Development . Lead infrastructure development activities, including appointing and onboarding new Redistribution Stockists (RS) for seamless operations. . Drive acquisition of new clients in coordination with BDAs through structured market working. . Take ownership of channel growth and long-term sustainability across allocated geographies. . Activate and develop the government business channel through structured planning, execution, and monitoring. ________________________________________ B. RS & Account Management . Manage primary sales, stock hygiene, and data accuracy at the RS level. . Strengthen RS involvement in channel development through capability building and continuous engagement. . Manage key government accounts regionally, ensuring consistent service levels and business growth. . Conduct regular meetings, performance reviews, and compliance checks with RS partners. ________________________________________ C. Stakeholder & Relationship Management . Engage with government officials for strategic meetings to strengthen business relationships. . Coordinate closely with extended teams, including TMI's and regional sales teams. . Ensure seamless backend coordination with cross-functional partners such as Categories, Legal, Finance, Supply Chain, etc. . Manage third-party (3P) partners and vendors for activations, analytics, and operational support. ________________________________________ D. Market & Activations . Execute product demonstrations including presentations to promote category penetration. . Lead channel activation plans and ensure timely execution of market development activities. . Support and coordinate product launches in the Government Channel. ________________________________________ E. Data Management, MIS & Analytics . Maintain hygiene, accuracy, and timeliness of data across RS and internal systems. . Analyze sales and operational data to derive insights for business improvement. . Prepare MIS reports as required by regional and central teams. . Provide channel-wise analytics to improve decision-making and performance tracking. ________________________________________ 3. Required Qualitative Capabilities . Excellent written and verbal communication skills. . Strong entrepreneurship mindset with proactive problem-solving ability. . Willingness to travel extensively across cities and states. . Strong key account and stakeholder management capabilities. . Good general knowledge and market understanding. . Analytical skills with proficiency in MIS, reporting, and data interpretation. ________________________________________ 4. Additional Competencies . Ability to manage extended teams and drive performance without direct reporting lines. . Strong negotiation and customer satisfaction orientation. . Process discipline and commitment to maintaining data and operational hygiene. . Collaboration mindset for cross-functional and multi-level coordination. . Ability to handle multiple business partners simultaneously. ________________________________________ 5. Key Performance Indicators (KPIs) . RS appointment and performance metrics . Primary & secondary sales growth . Government account development and retention . Channel activation execution score . Data/MIS accuracy and reporting efficiency . Product demo & activation effectiveness . Vendor & 3P coordination quality . Channel hygiene and compliance metrics
