Job Description – Trainer
(Digital Marketing, Display & AST Support)
Role Title: Trainer – Digital Advertising (AST Support)
Location: Bangalore/Hyderabad
Experience Required: Minimum 4+ years of Training experience in Digital Marketing / Sponsored / Display / Programmatic Advertising
Function: Advertising – Ad Success & Campaign Optimization Support
Role Overview
The Trainer is responsible for capability development of teams supporting AST workflows across Sponsored Ads, Display Advertising, and Programmatic Ads.
Key Responsibilities
- Deliver training on Sponsored & Display Advertising fundamentals (Search Terms, Bids, Budget, Audience strategy, Contextual targeting, Remarketing, frequency management).
- Facilitate training on Sponsored & DSP platform workflows including line item setup, creative trafficking, and pacing management.
- Develop training modules covering programmatic buying concepts (open exchange, private marketplace, deal IDs).
- Create SOP-based learning pathways for display optimizations (bid strategies, audience refinement, reach & frequency balancing).
- Conduct practical workshops on analyzing display metrics such as vCPM, viewability, CTR, CVR, RoAS, ACoS.
- Align training with evolving Ads display capabilities.
- Conduct assessments, certifications, and publish readiness reports.
Required Skills & Experience
- Minimum 4+ years of digital marketing training experience.
- Strong knowledge of display advertising, DSP workflows, creative formats, and targeting strategies.
- Strong facilitation and instructional design skills.
Preferred Qualifications
- Bachelor's / Master's degree.
Amazon Advertising and DSP experience is an added advantage.
