TL-DCM-BS Process Mgmt-Thane

Job Description

Job Purpose

To design & implement best-in-class business processes that will provide competitive advantage to Aditya Birla Sun Life Insurance.

Role: Program Manager for LAP (Loan Against Policies) business

Preferred profile: A person with 2yrs+ experience in Analytics or Digital marketing teams of any lending business (NBFC, Bank or Fintech).

The role of this person would include:

1. Data extraction and analysis, propensity model creation (working with Analytics team)
2. Tracking of business uptake - No. of customers, Avg Loan value, Growth %
3. Marketing campaign execution basis customer's ABSLI experience, CIBIL score & loan enquiries (working with Marketing team)
4. Collaboration with Distribution Strategy SPOCs to improve conversion on LAP campaigns
5. Contest set-up for Tele-calling team and CSEs for sourcing LAP cases
6. Revamping of Digital platforms to highlight LAP journey and campaigns