Job Description
About Welspun
Welspun World is one of India's fastest growing global conglomerates with businesses in Home Textiles, Flooring Solutions, Advanced Textiles, DI Pipes, Pig Iron, TMT bars, Stainless Steel, Alloy, Line Pipes, Infrastructure & Warehousing.
At Welspun, we strongly believe in our purpose to delight customers through innovation and technology, achieve inclusive & sustainable growth to remain eminent in all our businesses. From Homes to Highways, Hi-tech to Heavy metals, We lead tomorrow together to create a smarter & more sustainable world.
Job Purpose/ Summary
The incumbent should have a deep understanding of the plastics industry, as well as the ability to develop and execute effective demand generation strategies. The Team Leader will be responsible for managing a team of demand generation specialists and achieving the company's sales targets.
Job Title
TL – Business Development
Job Description
Execute all zonal and national demand generation campaigns within the assigned area as per the monthly plan. Conduct field marketing activities such as plumber meets, contractor programs, roadshows, and product demonstrations to create product awareness. Build and engage a strong local network of plumbers, contractors, technicians, and influencers through regular interactions and training sessions. Ensure effective deployment and maintenance of brand visibility materials including signages, standees, posters, and in-shop branding. Drive local lead generation initiatives through activations, referrals, and site visits and ensure leads are shared with the sales team in a timely manner. Support geo-targeted digital campaigns and promote digital registration tools among dealers and influencers. Coordinate with local vendors and partners to ensure smooth execution of events and promotional activities within approved budgets. Maintain accurate records of activities, attendance, photographs, and lead data and submit regular reports to the Zonal Manager. Track competitor activities and market feedback and provide insights for improving demand generation strategies.
Principal Accountabilities
Develop and execute comprehensive demand generation strategies tailored to the plastics industrybr Lead and manage a team of demand generation specialists to achieve and surpass sales targetsbr Plan and implement demand generation campaigns through various channels including field marketing activities and influencer networksbr Enhance brand visibility through strategic initiatives and partnershipsbr Support lead generation efforts by coordinating digital activations and vendor collaborationsbr Conduct market intelligence reporting to inform strategic decisions and identify growth opportunitiesbr Utilize strong negotiation skills to drive favorable outcomes in business dealingsbr Foster a culture of entrepreneurship and innovation within the team to continuously drive revenue growth
Key Interactions
Sales,Marketing,Cross-Functional Collaboration ,Customers,Distributors,External Partners
Experience
3
Competency Name
Competency Name Proficiency Level Business & Commercial acumenProficient EntrepreneurshipProficient Global Mind-setProficient People ExcellenceProficient Business DevelopmentProficient Demand & Revenue MarketingProficient Negotiation SkillsProficient Business AcumenProficient
Additional Section (Can Be Added, If Required.
NA
