TikTok Ads Specialist

Company Description

CEDCOSS Technologies Pvt. Ltd. is a global leader in digital transformation and e-commerce solutions, collaborating with businesses of all sizes, from startups to Fortune 500 companies. With expertise in innovative solutions and state-of-the-art technologies, we empower businesses to navigate the digital economy effectively. Our diverse clientele spans across the globe, and our partnerships include industry giants such as Google, Meta, and Amazon. We offer personalized, technologically responsive services through our various platforms, like SaaS-based products, marketplace integrations, e-commerce tools, and SEO services. With a commitment to excellence, we have successfully catered to over 45,000 clients worldwide, helping them boost efficiency, revenue, and business growth.

Role Description

This is a hybrid, full-time role for a TikTok Ads Specialist based in Lucknow. TikTok Ads Specialist will be responsible for developing, managing, and optimizing TikTok advertising campaigns to ensure performance goals are achieved. Day-to-day responsibilities include creating engaging ad content, performing audience targeting, analyzing campaign performance metrics, and making data-driven optimizations. The role also involves collaborating with cross-functional teams to align campaign strategies with broader marketing objectives.

Key Responsibilities:

• Plan, launch, and manage advertising campaigns using TikTok Ads Manager

• Optimize campaigns for objectives such as conversions, traffic, lead generation, and brand awareness

• Conduct audience research, targeting, and retargeting to improve campaign performance

• Monitor key metrics such as CTR, CPC, CPA, and ROAS and optimize accordingly

• Run A/B testing on creatives, audiences, and campaign structures

• Collaborate with the creative team to develop high-performing short-form video ads

• Analyze campaign performance and prepare performance reports

• Stay updated with TikTok advertising trends, updates, and best practices

Requirements:

• Hands-on experience with TikTok Ads Manager

• Strong understanding of digital marketing metrics and performance optimization

• Analytical mindset with the ability to interpret campaign data

• Experience working with short-form video ad creatives

Nice to Have (Optional):

• Experience with TikTok Shop advertising

• Basic knowledge of SEO or other digital marketing channels