Job Description

Abbott India Limited

JOB DESCRIPTION

Job Title :

Therapy Business Manager

Department/Division/Unit:

Sales

Grade:

13

Job Specifications :

Experience

2 u2013 6 yrs

Education / Qualification

BSc/ B. Pharm or Any Graduate with minimum 2 years of prior experience in vaccine sales

Age

25 - 28 years.

Job Purpose

As a Therapy Business Manager you will be responsible for the development and performance of all sales strategies in assigned market. Further you will drive primary sales, secondary sales and ensuring brand presence in defined markets. You will supervise/manage the distributor network to achieve desired sales objectives thereby ensuring achievement of financial and ethical objectives of the division as per the business strategy.

To achieve this you will have authority to develop your customer management plan, approve expiry products issue credit note for distributors under your control, recommending appointment and credit limits of distributors, develop, execute & plan your resource utilization and participate in Strategy Execution review meetings to ensure alignment.

You have a very important role to play in Division's success.

Roles and Responsibilities in detail

Territory Business Planning:

• Plan for monthly and quarterly business.
• Plan demand generation and fulfillment
• Monitor actual Sales and mid-course corrections and inputs to reduce variance against expectations
• Prescription audit for Abbott brands and other competitors brands
• To create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format.

Business generation & development:

• Achieve monthly, quarterly, half yearly and yearly Sales target by promoting companies product ethically to customers as per the business plan
• Having science base discussion with Doctor and chemist for promotion of product in clinic and at chemist place
• Organizing Camps (CME) as per the division strategy and customers need

u2022 Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows:

100% coverage of Doctors. Customer Call average as per the customer management plan of the division / therapy. Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy / division.

Abb

• Lead and execute strict adherence to Abbott Code of Business conduct
• Set examples on implementation of the code of business conduct, RCPA , Pharmacovigilance to ensure compliance
• Demonstrate and promote professional behavior in line with Abbott Values of Pioneering, Achieving, Caring and Enduring
• Ensure high level of customer service and manage any difficult customer situations.
• Division and business strategy will be shared with you on time to time base which you will have to execute to the fullest
• To attend and participate in Strategy meetings, briefing sessions, doctors meets, workshops, training programmes and any other programmes undertaken by the company to equip you or activities for performance of your job or promote the sales of product of the company or to improve company image.