Telemarketing Manager

Role Overview:

We are looking for a Telemarketing Manager who will be responsible for building, managing, and scaling the telemarketing function to generate a predictable flow of qualified meetings and leads for the Business Development team. The role requires strong ownership of strategy, team performance, lead quality, and process discipline to ensure telemarketing becomes a reliable pipeline engine rather than just a call-driven activity.

Key Responsibilities:

Telemarketing Strategy & Planning

Develop telemarketing strategy aligned with sales targets

Create calling plans based on industry segments, company size, and decision-maker personas

Ensure telemarketing activities support the BD pipeline priorities

Achieve monthly and quarterly targets for calls, meetings, and conversions

Team Leadership & Management

Hire, train, and onboard Telemarketing Executives

Set daily, weekly, and monthly performance targets

Ensure discipline in calling hours, follow-ups, and attendance

Build a high-performing and stable telemarketing team

Process & System Ownership

Create and maintain standard operating procedures (SOPs) for telemarketing

Ensure CRM data accuracy and proper documentation

Standardize calling scripts, objection handling, and email templates

Ensure smooth coordination between telemarketing and BD teams

Lead Quality & Conversion Management

Define lead qualification criteria in coordination with BD leadership

Ensure meetings generated are BD-ready and high quality

Review rejected leads and identify root causes

Act as a quality gate before leads are passed to the BD team

Performance Monitoring & Reporting

Track key performance metrics such as call volume, connect rate, meetings generated, and conversion ratios

Conduct daily huddles and weekly performance reviews

Share structured MIS reports with sales leadership

Training & Continuous Improvement

Conduct regular call audits and feedback sessions

Train the team on pitch delivery, objection handling, and CRM usage

Implement best practices to improve productivity and conversion rates

Continuously refine scripts, targeting, and calling strategies

Key Performance Indicators (KPIs):

Primary KPIs

Meetings generated per month

Call-to-meeting conversion rate

BD acceptance rate of telemarketing leads

Pipeline contribution to sales

Secondary KPIs

Cost per qualified meeting

CRM data accuracy (target 98%+)

Team productivity

New hire ramp-up time

Skills & Qualifications:

Skills

Telemarketing / Inside Sales Management

Team leadership and coaching

Data-driven performance management

CRM and MIS reporting

Knowledge

B2B sales processes

Lead qualification frameworks

CRM tools and reporting dashboards

Key Traits

Process-oriented

Strong ownership and accountability

Strong people leadership

Bias for action and continuous improvement

Preferred Experience

48 years of experience in telemarketing or inside sales

At least 12 years managing a telemarketing or inside sales team

Experience managing KPIs like calls, meetings, and conversions