Department: Marketing (RAF)
Reports To: Head - Growth & Development
Role Purpose
Responsible for defining and executing the technical marketing strategy for engineering-led building systems and solutions. The role focuses on positioning complex technical products clearly and credibly in the market, support go-to-market initiatives, enabling sales teams, and driving product adoption across B2B customer segments.
This position acts as a critical link between engineering, design and development, and sales teams, ensuring that technical capabilities are translated into strong customer value propositions and differentiated solution narratives.
Key Responsibilities
- Go-to-Market Strategy & Execution
- Develop and execute go-to-market (GTM) strategies for technical products and integrated building solutions.
- Define product positioning, messaging, and value propositions for key customer segments.
- Support new product launches, solution rollouts, and market entry initiatives.
- Cross-Functional & International Collaboration
- Work closely with engineering, design and development, and sales teams, to align technical accuracy with market needs.
- Act as the interface between technical teams and commercial teams, ensuring consistency in messaging and communication.
- Coordinate and liaise with international partner teams where strategic collaborations exist, aligning product positioning, technical messaging, go-to-market strategies, and enabling effective knowledge transfer across regions.
- Content Creation & Sales Enablement
- Develop high-quality technical marketing collateral, including datasheets, solution briefs, case studies, presentations, and video content.
- Enable sales teams through product presentations, technical specifications, and competitive differentiation tools.
- Market & Competitive Intelligence
- Conduct market research, customer analysis, and competitive benchmarking to support product positioning and strategy.
- Track industry trends, standards, and emerging technologies relevant to building systems and infrastructure.
- Customer & Industry Engagement.
- Gather insights and feedback to refine messaging and support product improvements.
- Performance Tracking & Optimization
- Monitor marketing performance metrics, campaign effectiveness, and product adoption trends.
- Use insights to optimize messaging, content, and go-to-market approaches.
Qualifications & Education
- Engineering (Civil, Mechanical, Industrial, or related discipline).
Experience
- 3+ years of experience in technical marketing, product marketing, or solutions marketing within B2B engineering or industrial sectors.
- Prior exposure to building materials, data center infrastructure, flooring, ceilings, facades, or similar building solutions is highly preferred.
- Core Skills & Competencies
- Strong technical understanding of engineering products and building systems.
- Ability to convert technical specifications into compelling customer-centric narratives.
- Excellent written and verbal communication and presentation skills.
- Strong cross-functional collaboration and stakeholder management capabilities.
- Analytical mindset with experience in market intelligence and competitive analysis.
- Familiarity with CRM and marketing automation platforms is a plus.
