Job Description
Rotocast Industries Ltd. is a leading manufacturer specializing in high-quality Steel Abrasives, including Steel Shot and Steel Grit, along with Alloy Steel Castings.
With over 30 years of expertise, we have served reputed clients across industries such as:
Automotive Components
Cement
Steel
Mining
Engineering
Foundry
Forging
As India's first manufacturer of Steel Shot and Steel Grit since 1984, the company has grown significantly and now produces over 30,000 metric tons annually.
Our state-of-the-art automated manufacturing lines ensure:
Consistent product quality
Compliance with international standards such as SAE and ISO 9001:2008
Reliable delivery of premium quality abrasives worldwide
Aligned with the Make in India initiative, Rotocast continues to innovate, expand capacity, and support diverse surface preparation applications across global markets.
Role: Technical Marketing Specialist
Location: Faridabad / Raipur / Bangalore / Rajkot / Jamshedpur
This is a full-time on-site role responsible for promoting and selling foundry consumables by providing technical application support to foundries, forging plants, and fabrication units, while achieving sales targets and building strong customer relationships.
Key Responsibilities
1. Business Development
Identify and develop new foundries, casting units, forging plants, and fabrication companies
Generate new business leads and convert them into long-term customers
Achieve monthly and annual sales targets
Expand regional market coverage and customer base
2. Technical Application Support
Visit customer plants to understand foundry operations and blasting processes
Recommend appropriate consumables and grades based on application
Provide technical guidance on:
Consumable consumption reduction
Blasting efficiency improvement
Process optimization
Conduct product trials and demonstrations at customer plants
Support customers in optimizing blasting and surface preparation processes
3. Customer Relationship Management
Develop and maintain strong relationships with key decision makers, including:
Purchase Managers
Production Heads
Maintenance Engineers
Plant Managers
Responsibilities include:
Ensuring customer satisfaction and long-term retention
Resolving technical and operational queries
Building strategic partnerships with customers
4. Market Intelligence
Collect and report valuable market insights, including:
Competitor products and pricing
New foundry projects and expansions
Market demand trends
Customer consumption patterns
Submit periodic market intelligence reports to management.
5. Order Management & Coordination
Coordinate with production, logistics, and dispatch teams for timely deliveries
Monitor customer inventory levels and reorder cycles
Ensure smooth order execution and supply commitments
6. Complaint Handling & Technical Support
Investigate and resolve customer issues related to:
Product performance
Consumption levels
Quality concerns
Additional responsibilities:
Collect samples for technical analysis
Provide corrective recommendations and technical solutions
7. Commercial Follow-up
Follow up on quotations and order confirmations
Support commercial negotiations within company guidelines
Monitor customer payments and outstanding receivables
8. Reporting
Prepare and submit regular reports including:
Weekly visit reports
Sales pipeline reports
Product trial reports
Customer feedback and competitor updates
Qualifications & Skills
Experience in Technical Marketing of industrial products
Strong analytical skills to evaluate market trends and customer data
Proven sales ability with strong client engagement and relationship management
Excellent communication skills (verbal and written)
Knowledge of marketing principles, campaign management, and promotional activities
Self-motivated and target-driven with the ability to work in cross-functional teams
Familiarity with manufacturing, foundry, or engineering industries is preferred
Bachelor's degree in Marketing, Business, Engineering, or a related field
✅ If you want, I can also convert this into a much sharper 1-page hiring post (like Tata/JSW style) which attracts better technical sales candidates from foundry industry.
