Technical Content Writer

We're looking for a sharp, versatile Technical Content Writer who can translate the depth of our product into content that converts. You'll write across the full marketing funnel from SEO blog posts that attract HR professionals to ad copy that drives demo bookings, emails that nurture leads, and landing pages that sell.

This is not just a blogging role. You'll own a diverse content portfolio spanning Superworks products HRMS, Payroll, ATS, Performance, Project Management, and more creating content that speaks directly to our audiences: HR managers, business owners, finance teams, and operations leaders.

KEY RESPONSIBILITIES

Blog Posts & Long-Form Content

Research and write SEO-optimized blog posts on HR, payroll, workforce management, productivity, and SaaS trends

Produce thought-leadership articles that position Superworks as an authority in the HRTech space

Translate product features (e.g., auto payroll, attendance tracking, OKR tools) into practical, reader-friendly guides

Build content around high-intent keywords targeting HR managers, business owners, and operations leaders

Social Media Content

Write engaging captions, hooks, and carousel copy for LinkedIn, Instagram, Twitter/X, and Facebook

Script short-form reels and video content highlighting product use cases, customer wins, and HR tips

Develop platform-specific content strategies what works on LinkedIn for HR pros vs. Instagram for brand visibility

Repurpose long-form content into bite-sized social formats to maximize content distribution

Ad Copy & Performance Marketing

Write high-converting ad copy for Google Search, Display, LinkedIn, and Meta campaigns promoting Superworks products

Develop multiple copy variants for A/B testing on paid campaigns headlines, descriptions, CTAs

Collaborate with the performance team to align messaging with campaign goals (demo bookings, free trials, sign-ups)

Landing Pages & Website Content

Write and refresh product landing pages for all Superworks modules (HRMS, Payroll, ATS, Super Chat, etc.)

Craft clear, benefit-driven copy that speaks to pain points of HR, finance, and ops decision-makers

Optimize landing page content for both SEO and conversion rate balancing discoverability with persuasion

Email Marketing & Nurture Content

Write email sequences for lead nurture flows, onboarding, re-engagement, and product announcements

Craft newsletters, promotional emails, and drip campaigns aligned with the buyer journey

Write personalized outreach email templates for the sales team targeting HR and business decision-makers

Sales Enablement & Collaterals

Create product one-pagers, brochures, pitch decks, and feature sheets for the sales team

Write case study narratives showcasing Superworks customer success stories (e.g., payroll automation, hiring efficiency)

Develop explainer content, FAQs, and comparison guides (e.g., Superworks vs. competitors) to support pre-sales

REQUIREMENTS

23 years of professional experience in content writing, copywriting, or content marketing preferably in SaaS or B2B tech

Proven ability to write across multiple formats: blogs, ads, emails, landing pages, and social portfolio required

Understanding of HR, payroll, or business operations topics (or a genuine eagerness to learn them fast)

Solid grasp of SEO fundamentals keyword research, on-page optimization, and writing with search intent

Strong copywriting instincts you know how to write a hook, build desire, and close with a CTA

Experience collaborating with product, design, and marketing teams to create accurate, on-brand content

Self-starter who can manage a diverse content calendar, juggle multiple content types, and meet deadlines

Excellent command of English with impeccable grammar, clarity, and tone adaptability

Location : Ahmedabad

Apply here : https://jobs.superworks.com/job/details/69a909a7146a2d8c3a546e0f