Technical Content & Digital Marketing Executive

JD- Technical Content & Digital Marketing Executive – Industrial / IoT

Company Description

Our diverse expertise in Predictive Maintenance and Condition Monitoring helps industries reduce downtime, improve reliability, and cut maintenance costs through advanced techniques such as Vibration Analysis, Thermography, Dynamic Balancing, and Power Quality Analysis. Sensovibe is an industrial technology company specializing in:

• Vibration & Condition Monitoring Systems

• Multichannel Data Acquisition (DAQ) Systems

• Energy Monitoring Systems (EMS)

• IoT-based Industrial Monitoring Solutions

• Predictive Maintenance & Reliability Engineering Services

We work with industries such as Pharma, Cement, Oil & Gas, Steel, Marine, Chemical, and Automotive, helping them reduce breakdowns and improve asset reliability.

We are building enterprise-grade monitoring platforms and competing with global brands in the industrial monitoring space. For more details, visit: www.sensovibe.in

Role Description

We are looking for a motivated and detail-oriented Jr. Technical Content Writer to create engaging, SEO-friendly and technically accurate content to support our digital marketing initiatives. The ideal candidate should have a basic understanding of technical concepts and the ability to translate them into clear, compelling content for digital platforms.

To build Sensovibe's digital presence and technical authority in industrial monitoring by creating high quality technical content and executing B2B digital marketing strategies that generate qualified leads.

Key Responsibilities

1. Technical Content Creation

• Create LinkedIn posts related to vibration analysis, IoT, EMS, and predictive maintenance

• Convert site visits and real case studies into engaging technical content

• Write SEO-optimized blogs and technical articles

• Develop brochures, whitepapers, and product explainers

• Create educational posts on FFT, THD, ISO standards, API 670, etc.

2. Video & Visual Content

• Shoot and edit short technical videos and reels

• Create dashboard demo videos and installation highlights

• Develop Industrial Insight and Fault Analysis series

• Manage YouTube and LinkedIn video content

3. Digital Marketing & Lead Generation

• Manage and grow Sensovibe's LinkedIn page

• Run LinkedIn and Google Ads campaigns (B2B targeting)

• Execute SEO strategies for industrial keywords

• Support email marketing campaigns

• Generate and track marketing-qualified leads

4. Brand & Market Positioning

• Study competitors and create comparison-based content

• Build Sensovibe's brand as a technology-driven industrial company

• Support sales team with technical marketing material

5. Performance Tracking

• Monthly reporting on engagement, traffic, and leads

• Monitor campaign ROI and optimize strategies

Required Skills

• Strong English writing and communication skills

• Experience in B2B digital marketing

• Basic understanding of engineering/industrial concepts (preferred)

• Canva / Adobe / Figma knowledge

• Video editing skills (CapCut / Premiere / similar tools)

• SEO and LinkedIn marketing knowledge

• Ability to simplify technical concepts into engaging content