Technical Account Manager

Responsibilities for Technical Account Manager:

• New Campaign/New Flight Launches:
• Prior to launch, setting up meeting with dedicated AM to make sure campaign is set up accurately in the DSP
• Pixels are assigned accurately
• Budgets look correct
• Placements are accurate, any audience breakouts are set up correctly
• Geos are accurate
• Creatives are assigned correctly
• Checking set KPIs, Goals
• On launch day, check pacing every day for the first week
• Pixels:
• AM to alert Technical AM of any new or existing pixel requests
• AM will work with Technical AM to get these created, Technical AM will send to POC, ensure proper tracking, ensure feeding into any dashboards accurately
• Check to ensure pixels are firing on a regular basis, alerting the team of any concerns
• New Creatives:
• AM to alert Technical AM of any new creatives launching and when
• On launch date, AM will ask Technical AM to ensure all creatives are running accurately (QA) based on creative that was sent
• 1st Party Data Utilization:
• AM to alert Technical AM of any request regarding 1st Party Data upload or utilization
• Technical AM will work with POC to upload, ensure its being used correctly for targeting, etc.
• Weekly Emails:
• Sending an email everyweek to call out any pixel fire or pacing issues
• Misc.
• Troubleshooting issues with the Tableau dashboard, such as data not populating correctly, data missing, etc.
• Subject matter expert focused on Site Tagging Implementation, 1st Party Data Ingestion
• Monitor high-touch campaigns and proactively offer recommendations based on technical setup
• Facilitate meetings to address critical issues and share insights for improvement

Qualifications for Technical Account Manager:

• 1 to 3 years of experience as in a client facing role
• Strong technical background with hands-on expertise to work through challenges and events.
• Ability to drive discussions and represent Zeta from a technical standpoint
• Critical thinking regarding people, process, and technology challenges.
• Ability to successfully execute solutions and functionality to optimize client investment.
• Demonstrated ability to identify and mitigate risks, ensuring clients operational health.
• Ability to collaborate within a team to deliver world-class service.
• Experience and familiarity with the following (a plus but not a hard requirement): SQL and Microsoft Excel to create pivot tables, graphs and charts.
• Experience in Microsoft Office and other data analysis programs.
• Demonstrated ability to manage time and prioritize projects to meet deadlines.
• Strong written and verbal communication skills to effectively relate findings to coworkers.
• Excellent critical thinking skills to help solve business problems and make decisions.
• Tendency to pay close attention to small details that could impact results.
• General knowledge of business operations, objectives, strategies, process and information flow.