Overview
HCLTech is a leading global IT services and software company, with over $14.5 billion in annual revenue. With deep capabilities across Engineering, Cloud, Data, and AI, HCLTech is uniquely positioned to help enterprises move from AI experimentation to AI at scale.
As part of our Ecosystem Marketing function, we are looking for a Senior Manager – Tech OEM Marketing to drive strategic marketing initiatives across key technology OEM partnerships.
This role will focus on building and executing joint go-to-market (GTM) strategies, strengthening partner engagement, and driving market activation across priority OEM alliances. The ideal candidate will operate at the intersection of business strategy, partner ecosystems, content, and integrated marketing execution, ensuring strong alignment with business priorities and measurable impact.
Key Responsibilities:
Partner Marketing Strategy and GTM Execution
- Own and drive marketing strategy and execution for Tech OEM partnerships, aligned to business growth priorities.
- Develop and execute joint GTM plans, campaigns and initiatives with partners to accelerate solution adoption and pipeline growth.
- Ensure GTM readiness across messaging, assets, campaigns and field enablement.
Ecosystem and Stakeholder Collaboration
- Work closely with Tech OEM partners, alliance teams, business leaders and sales stakeholders to align on priorities and outcomes.
- Build and manage strong executive-level partner relationships to drive co-marketing opportunities and investments.
- Collaborate with cross-functional teams, including digital, field marketing, analyst relations and corporate communications.
Content and Campaign Development
- Lead the development of high-quality, compelling content across channels like blogs, social media, email campaigns, whitepapers, case studies, videos and more.
- Translate complex technology offerings into clear, differentiated messaging and narratives.
- Ensure seamless integration of content and design, creating visually engaging and impactful marketing assets.
Integrated Marketing and Activation
- Drive integrated campaigns spanning internal enablement and external market activation.
- Support events, partner activations, roundtables and industry engagements to enhance visibility and engagement.
- Manage marketing funds (MDF) and ensure optimal utilization aligned to business outcomes.
Performance and Insights
- Track and analyze campaign performance, ROI and pipeline impact.
- Leverage insights to optimize campaigns, messaging and GTM strategies.
- Provide data-driven recommendations to improve partner marketing effectiveness and investment decisions.
Market and Ecosystem Intelligence
- Stay updated on industry trends across Cloud, Data, AI and emerging technologies.
- Monitor competitive landscape and partner ecosystem dynamics to refine positioning and strategy.
Team Leadership
- Mentor and manage a small, high-performing team, fostering innovation and accountability.
- Drive a culture of collaboration, creativity and results orientation.
Qualifications & Experience
- 8+ years of experience in B2B marketing, partner marketing, or ecosystem marketing within IT services, cloud, or enterprise technology.
- Strong understanding of Cloud, Data, AI, and enterprise technology ecosystems, including Tech OEM and hyperscaler partnerships.
- Proven experience in GTM strategy, campaign execution, and stakeholder management.
- Experience working with partners/alliances and managing co-marketing initiatives and budgets (MDF).
- Excellent communication, storytelling, and content development skills.
- Strong analytical mindset with the ability to drive data-backed decisions.
- Experience managing agencies and cross-functional teams in a matrixed environment.
- Bachelor's degree in Marketing, Business, Engineering or related field; MBA preferred.
Key Skills
- Strategic thinking and GTM planning
- Partner and stakeholder management
- Content marketing and storytelling
- Campaign management and execution
- Data analysis and performance optimization
- Strong communication and collaboration skills
- Project management and organizational excellence
Why This Role
This role sits at the heart of HCLTech's ecosystem-driven growth strategy, enabling you to shape how we engage with leading Tech OEM partners and take joint innovations to market. You will play a key role in driving AI, Cloud and digital transformation narratives and delivering measurable business impact through strategic marketing.
