Key Responsibilities:
Performance Analysis & Optimization
- Conduct in-depth analysis of platform performance metrics, traffic patterns, and user behaviour to identify bottlenecks.
- Develop and implement technical solutions to improve website speed, stability, and user experience.
- Ensure adherence to web performance best practices across B2B and B2C platforms.
SEO Strategy & Execution
- Perform comprehensive SEO audits to ensure technical compliance and search visibility.
- Conduct keyword research, on-page optimization, and content alignment to improve organic rankings.
- Manage crawl budget, prevent keyword cannibalization, and apply content pruning strategies.
- Stay updated on search engine algorithm changes and adapt SEO strategies accordingly.
Data Analysis & Reporting
- Track and report on key SEO metrics such as organic traffic, keyword rankings, conversion rates, and bounce rates.
- Use analytics tools like Google Analytics 4, Google Search Console, and Screaming Frog for performance measurement.
- Present detailed performance and SEO insights to business stakeholders with data-driven recommendations.
Cross-Functional Collaboration
- Partner with developers, UI/UX designers, and content creators to integrate SEO and optimization strategies into platform updates.
- Collaborate with business teams to ensure alignment of SEO goals with broader marketing and growth strategies.
Continuous Improvement & Innovation
- Stay ahead of SEO and web optimization trends, tools, and technologies.
- Drive innovation in performance optimization techniques and best practices for large-scale platforms.
