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Team Leader- General Trade

Hindustan Coca Cola Beverages (HCCB)
Mandsaur, Mumbai, Puri
4-9 Years
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  • Posted a month ago
  • Over 50 applicants
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Job Description

  • Horizontal Expansion /Customer Acquisition:
  • Identify new / potential customers in On-Premise / Night Life segment.
  • Customer engagement, business proposal, negotiation & closure of TOT.
  • Signing of Agreement & initiation of business with complete product range.
  • Sales Plan Execution:
  • Craft and execute a comprehensive strategy to achieve Product / Brand wise secondary target in new and existing customer segment.
  • Monitoring secondary sales & offtake trend at Brand / pack level for Premium product range.
  • Driving best in class execution:
  • Implementing customer / account / brand specific execution plan to boost offtake
  • PICOS - CDE Management / Activation of Promos / Execution of Combo / Brand Communication & Activation
  • Deriving right business strategy for Special events/Festivals/Large parties in coordination with customers.
  • Customer Relationship Management:
  • Cultivate and maintain strong relationships with decision makers.
  • Addressing inquiries, concerns, and feedback promptly and professionally
  • Capability building:
  • Training & educating customers staffs on the value proposition of key products, especially Schweppes mixers, Smartwater & Monster.
  • Periodical training for bartenders & maintaining relationship to promote HCCBPL brands.
  • Training and support MGRs on upselling and explain the value proposition of premium products.
  • Cross-functional Collaboration:
  • Collaborate with both MT & GT sales team members, Finance, Channel & CDE team to address bottlenecks & enhance business.
  • Tracking Competition & Trend Analysis:
  • Stay informed about latest trends in On-Premise business & competitor activities to maintain growth & leadership.

More Info

Job Type:
Permanent Job
Industry:
Food and Beverage
Role:
Business Development Manager
Function:
Sales/Business Development
Employment Type:
Full time
Open to candidates from:
Indian

About Company

Hindustan Coca Cola Beverages (HCCB)

Welcome to the world of HCCB – a Company that started in 1997 with the simple aim to refresh the world and make a difference. Two decades later, we are one of the top 5 FMCG companies. Only because fellow Indians, who have faith in the quality and purity of our products, pick our beverages, 477 times per second. Some choose the ones that have nutrition, others choose pure indulgence. Some prefer the zing that bubbles in the mouth; others prefer a quiet, serene mouthfeel. Some like the beverages that is served hot; others ask us for an ice-cold serve.

Job ID: 119986999

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Last Updated: 11-02-2026 02:03:10 AM
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