Category - Achievement of Financials
Facilitate achieving the target of assigned brands
Facilitating achievement of sales budget for
Pet Food Group, Treats, Cat Food
Facilitating achievement of sales of NPD
Facilitating achievement of sales of exclusive nutrition HQs
Facilitating achievement of sales of Non exclusive nutrition HQs
Category-Processes (General)
Develop the marketing strategy for the assigned brands and review the monthly and quarterly sales performance of assigned brands, and annual and quarter wise marketing plan.
- Development of quarterly communication, print inputs and reminders for assigned brands
- Monitoring and meticulous tracking of HQ wise sales of EXCLUSIVE nutrition HQs & achieving target PCPM
- Facilitating nutrition products sales in All PRODUCT SELLING HQs & achieving target PCPM Periodic price revisions, competitors insights and strategies etc.
- Preparing long-term strategic brand plans
- Annual & quarterly marketing plan preparation & execution
- Designing innovative value and brand incentives with brand claim formats
- Compiling brand trackers and evaluating low PCPM HQs on monthly basis
- Closely monitoring short expiry stocks and ensuring less than 2% expiry in nutrition range
Category-Processes (NPD)
Driving new product developments (NPDs), launch of new products and development of inputs required
- Developing detailed marketing plan, go-to market plan, and inputs/ collaterals for New Products
- Preparing project briefs of NPDs and coordinating with Cross-functional teams
- Sharing new ideas and NPDs supported with detailed market insights for future new products
Category-Customers
Connecting And Engaging With Customer And Other Stakeholders
- Sampling activities at pet shops and retail outlets
- Driving Special campaigns for merchandizing at pet shops on six specials occasions and performing 2700+ displays of nutrition range.
- Handling field queries- Techno-commercial 4. Support in Content creation & Brand related queries for E-com I MT with coordination of respective stakeholder
- Support development of internal Publications for prescriber & Pet Parents
Category- Enhanced Ability
Development of new capabilities for self and quality of talent in key role
- Learning the technical aspects of pet food nutrition to develop the modules for breeders I Budding vets/ College Vets I Pet Practitioners (Dog & Cat)
- Knowledge regarding the sale data analysis with insight for developing goal oriented strategy
