Team Lead, Marketing Automation (Marketo)

At Cvent, we value the diverse perspectives that each individual brings.

Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds shared connections.

In This Role, You Will:

• Collaborate with product and marketing teams to execute programs, testing and optimization of core programs that fuel demand generation and retention
• Administer Marketo instance, partnering with marketing, revenue operations, finance and sales to align on process, establish documentation, and ensure operational efficiency that will enable Splash for global scale and maximum efficiency
• Deliver effective change management and communications for technology implementation, data policy, and process re-engineering within marketing
• Drive standard cadence of operational meetings to share insights on marketing performance, maintain alignment, transparency, and accountability across a variety of key business priorities and stakeholders
• Continuously work to simplify systems and processes, avoiding customization bloat and over-engineered processes while creating and maintaining documentation
• Monitor and maintain data quality within the marketing database, ensuring accuracy and minimizing bad or incomplete data
• Partner with core marketing and sales team to refine and improve Demand Waterfall processes and metrics using data insights and feedback