Team Lead - Design

What Do We Do

ShopDeck helps e-commerce merchants set up and manage their D2C storefront profitably.

Proposition For Merchants

D2C selling made as easy as selling on e-com marketplaces

Why build this

• India's D2C wave has been limited to venture-funded D2C brands today
• The art of selling on your own website is not democratised. There are 500k-1M sellers who can sell D2C but can at best sell on marketplaces
• Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
• Shopify / Status-quo software solve for work-flow management of storefront but don't do enough on helping merchants sell well!
  
  

Our proposition

Role

We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability.Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:

• Marketing manager (top of the funnel)
• Category manager (products/merchandising)
• Product manager (website/app metrics)
• Ops manager (shipping metrics)
  
  

Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant's profitability.Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.

Team And Scale

We're at $4.5M ARR and had hit profitability earlier in the year. We've recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.

Founders

• Rishabh Verma
• Harmin Shah
  
  

Role Charter

Why Join ShopDeck

You will be joining a team backed by the same investors who saw the potential in Shopify back in 2010. You will have the autonomy to build a design department from the ground up, leveraging the latest in AI to solve real-world problems for thousands of Indian entrepreneurs.

The Role: Team Lead - Design

As the Team Lead for Design, you will sit at the intersection of creativity, technology, and business results. You won't just be making things look good; you will be responsible for building a high-output design engine that drives merchant profitability.

You will lead a team of 10 junior designers, pioneering the use of AI-driven creative workflows to scale high-quality design across hundreds of D2C brands. This is a role for a leader who is as comfortable with a Figma canvas as they are with an AI prompt and a performance data sheet.

Key Responsibilities

• Team Leadership: Manage, mentor, and inspire a team of 10 Junior Designers. Set the bar for quality, discipline, and creative excellence.
• AI & Innovation: Lead design projects across both AI and non-AI verticals. You will be responsible for integrating AI tools into the design process to enhance speed and creative quality.
• End-to-End Creative Ownership: Drive the design strategy for website storefronts and high-performing ad creatives that directly impact business goals and merchant ROI.
• Workflow Automation: Build and optimize design workflows. Your goal is to automate repetitive tasks using tech and AI so the team can focus on high-value strategic design.
• Cross-Functional Collaboration: Partner with Marketing, Category, and Product managers to ensure design aligns with shipping metrics, conversion rates, and top-of-funnel growth.
• Client Connection: Engage directly with sellers to understand their brand ethos and translate their requirements into scalable design systems.
• Training & Upskilling: Act as the internal expert on AI tools, training your team to stay ahead of the curve in creative technology.
  
  

What We Are Looking For

• Experience: 5+ years of core design experience, with a proven track record of leading teams and owning complex projects.
• Tool Mastery: Advanced proficiency in Adobe Creative Suite, Figma, and Canva.
• AI Pioneer: Deep hands-on experience with AI tools for creative generation (e.g., Midjourney, Stable Diffusion, Adobe Firefly) and a vision for how AI changes design workflows.
• Analytical Mindset: You don't just design; you understand the why. You use data and logic to guide your creative decisions.
• High Ownership: You thrive in a founder-led environment. You take full accountability for your team's output and the success of the brands you support.
• Communication: Strong interpersonal skills to bridge the gap between technical design execution and merchant expectations.
  
  

Role Logistics

• Location: Work from Office, Bangalore.
• Work Week: 6-day work week (MondaySaturday).
• The Culture: We are a high-intensity, high-growth startup. We value discipline, speed, and a relentless focus on merchant profitability.
  
  

Equal Opportunity Employer: We are an equal opportunity employer and encourage all qualified applicants to apply, regardless of race, colour, religion, gender, disability status, or any other characteristic protected by law.

Skills: analytical,design,team leadership,team management,figma,adobe creative suite,canva,creative designer,d2c,e-commerce