Team Lead/Assistant Manager, Field Marketing

Job description

• Cvent is seeking a Team Lead, Field Marketing to drive and execute marketing campaigns for the APAC region, promoting our Hospitality Cloud solutions for hotels and destinations
• In this role, you will collaborate with regional and global marketing teams, working closely with the regional sales counterparts to land effective marketing programs in the region
• The ideal candidate will have B2B marketing experience in the technology or hospitality sector, with a strong track record in multi-channel marketing, campaign execution, and lead generation
• You should be creative, data-driven, and skilled in using marketing automation platforms, digital channels, and event marketing strategies to support business growth

In This Role, You Will:

• Campaign Strategy & Execution: Plan and execute integrated, multi-channel marketing campaigns to drive demand, generate leads, and build brand awareness for Cvent s Hospitality Cloud in APAC
• Localize and adapt global campaigns to fit regional market needs and preferences
• Collaborate with sales teams to optimize the lead handoff process and support conversion goals
• Curate and localize marketing content (emails, landing pages, sales collateral) for regional audiences
• Plan and promote webinars, online demos, and virtual events through relevant marketing channels
• Support physical events and trade shows by creating marketing collaterals and driving attendance
• Collaborate with industry partners to run joint campaigns in the region
• Collaboration & Stakeholder Management: Work closely with sales teams to ensure seamless lead follow-up and pipeline acceleration
• Collaborate with global marketing teams to align strategies, share insights, and adopt best practices
• Manage relationships with third-party vendors and agencies to enhance campaign execution
• Metrics & Reporting: Track, analyze, and report on campaign performance metrics, including lead generation, conversion rates, and ROI

Here's What You Need:

• 5-6 years of experience in B2B marketing, ideally in technology or the hospitality industry
• Proven expertise in campaign management, lead generation, and digital marketing
• Experience with marketing automation platforms (eg, Marketo, HubSpot) and CRM systems (eg, Salesforce)
• strong content marketing skills, including email marketing, landing page optimization, and sales collateral creation
• Excellent stakeholder management skills, with the ability to collaborate with cross-functional and remote teams
• Exceptional written and verbal communication skills to optimize campaign content
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Proficiency in MS Office Suite (Excel, Outlook, Word, PowerPoint)
• Preferred Qualifications: Experience in travel, travel technology, or hospitality marketing
• Familiarity with APAC market trends and customer preferences
• Experience running partner marketing campaigns in collaboration with external organizations
• Experience in B2B Account-based marketing/Enterprise marketing would be an added advantage