Position: Field Marketing Manager
The Revenue (Field) Marketing Manager (India) is an individual contributor role that manages the development, launch, maintenance, and hand-off-to sales of identified prospect and customer-focused campaigns to support India sales strategies. In this capacity, the individual must develop strong technical skills with ACS Publications Marketing and Sales systems and must manage engaged and productive relations with Global Marketing peers and Sales, Sales Operations, and Business Data teams. The Revenue (Field) Marketing Manager (India) will be expected to have a comprehensive understanding of ACS Publications products & services and work closely with the India sales team to strategize tactics and act proactively to support annual revenue targets.
In addition, s/he develops expert competencies in marketing campaign systems and tools and acts as a training and consultative resource, along with other regional revenue marketers as they execute region-specific campaigns. S/he gathers requirements and assists in prioritizing systems and tools development to ensure all global, regional revenue marketing needs are appropriately prioritized and served.
The individual will report to an Associate Publisher, based in the ACS International India office in New Delhi and work closely with the Assistant Director of Global Revenue Marketing based in ACS International office, Singapore. The incumbent will also collaborate extensively with the regional Field Marketing Managers (US, EMEA, China & Singapore) and the regional Sales leaders to achieve our revenue goals. The incumbent is self-motivated and brings excellent communication, and organizational skills to drive efficiency, scalability, and impact the revenue marketing programs in India
About ACSI - India
ACS International India Pvt Ltd. (ACSI - India) is a wholly owned subsidiary of ACS International Ltd. USA and a part of the American Chemical Society. ACSI India represent products and services provided by all ACS divisions, to the world's most important scientific companies, government organizations, global patent offices and academic institutions to promote research and discovery.
About ACS Publications
ACS Publications is a Division of the ACS and has all the characteristics of a medium-large scientific and technical publishing organization. It is one of two Divisions charged with serving the dual function of generating a reliable annual surplus to support the Society's programmatic activities, while also fulfilling a core goal of the Society in advancing knowledge in the field of chemistry and the chemical enterprise. The Division publishes 90+ high-quality peer-reviewed journals covering the breadth of chemistry and allied fields, as well as numerous other high-quality products and services of benefit to the global community.
Job Requirements
Position Accountabilities
- Develop local data & analytics-driven marketing campaign strategies and implement region-specific campaigns and programs that leverage a variety of marketing channels including (but not limited to) as website, paid media, email and nurture, video, events, social and regional newsletters.
- Activities focus on balancing lead generation for new product sales and new customer acquisitions with non-transactional messaging that reinforces ACS value proposition to support renewals.
- Develop productive bilateral engagement with Sales staff & distributors to continuously improve campaign effectiveness, lead quality, and sales action on leads.
- Collaborate across other Global Marketing functions product marketing, events & exhibits marketing, market research, marketing operations, communications and brand to define and develop integrated campaign strategies and goals.
- Use marketing automation systems and SalesForce.com to leverage automation to efficiently deliver campaigns, track results, communicate leads, and assign personas to customer database.
- Monitor, report on, and evaluate the effectiveness of marketing campaigns against goals while maintaining a culture of continuous improvement.
- Determine the appropriate attendance, messaging, and activities at local events. Manage and keep within the India conferencing and exhibitions budget, while identifying impactful opportunities for sponsorships, outreach, and networking.
- Understands and stay current with trends and issues of concern to librarians worldwide and translate knowledge into effective campaigns.
- Attend conferences, sales meetings, and exhibitions. International travel is required. Estimated 10%.
Education/Experience/Technological Knowledge
- Bachelor's degree in marketing, digital marketing, communications, or related fields.
- More than 5+ years of experience in a field marketing role within the publishing industry
- Experience with marketing automation and CRM tools.
- Experience with PR, social media, and common channels for engaging in B2B marketing.
- Proficient in SalesForce.com and email marketing software like Eloqua, Marketo, or similar
