Team Lead - Account Management (Marketing & Strategy)

Experience: 3-5 years

Employment Type: Full-Time

Location: Pune

We are looking for a strategic and growth-focused Account Manager with a holistic understanding of marketing strategy, client engagement, and team leadership. This role requires an individual who can develop and execute multi-channel marketing strategies, manage client relationships, and drive business growth beyond just paid media.

The ideal candidate should have experience in marketing strategy planning, performance marketing, brand building, and cross-functional collaboration, ensuring that marketing initiatives are data-driven, creative, and aligned with business objectives. This role also demands strong communication, team management, and problem-solving skills to drive successful client engagements.

• Serve as the primary marketing consultant for clients, understanding their business goals and growth challenges.
• Develop integrated marketing strategies, including brand awareness, acquisition, engagement, and retention.
• Drive marketing performance beyond paid media, ensuring alignment across content, CRM, email, SEO, and social.
• Actively identify upsell and cross-sell opportunities, aligning marketing strategies with client needs.
• Manage multiple client accounts, ensuring seamless execution and goal achievement.

• Develop full-funnel marketing strategies, integrating paid, owned, and earned media.
• Align digital campaigns with business objectives, brand positioning, and customer journeys.
• Guide the development of messaging frameworks, creative concepts, and content strategies.
• Plan and manage multi-channel marketing budgets, ensuring maximum ROI.

• Work alongside media buyers to optimize advertising strategies, but also leverage organic growth strategies.
• Oversee the execution of data-driven campaigns across Google, Meta, LinkedIn, and other platforms.
• Integrate paid media efforts with organic, SEO, email marketing, and offline marketing for full-funnel impact.

• Utilize Google Analytics, CRM data, and marketing automation platforms to track key business KPIs.
• Conduct campaign audits, A/B testing, and conversion rate optimization to improve performance.
• Provide monthly and quarterly performance reports with insights and recommendations.

• Manage and mentor a team of marketing executives, media buyers, and analysts.
• Oversee marketing operations, ensuring timely execution and quality control.
• Coordinate with creative, content, and tech teams to align messaging and execution strategies.
• Establish best practices in client communications, reporting, and marketing execution.

• 4+ years in marketing strategy, performance marketing, and client management.
• Experience in full-funnel marketing planning, including paid, SEO, CRM, and content marketing.
• Strong analytical mindset with experience in Google Analytics, Looker Studio, and CRM tools.
• Excellent communication skills to manage client relationships and internal teams.
• Proven ability to lead and mentor a team of marketing professionals.
• Hands-on experience with budget planning, media optimization, and customer acquisition strategies.