Own and deliver subscription revenue targets for Moneycontrol Pro and Super Pro, ensuring consistent month-on-month and annual growth.
Develop and execute the end-to-end subscription strategy, including acquisition, pricing, packaging, upsell/cross-sell, and new revenue lines to expand the subscription P&L.
Identify and build new innovative revenue lines by leveraging new product features, content formats, partnerships, B2B deals and identify and execute new monetization models.
Collaborate closely with Product, Growth, Marketing and Technology teams to plan, optimize, and scale marketing and product-led acquisition funnels.
Drive performance marketing and lifecycle marketing, including segmentation, onboarding journeys, win-back flows, upgrade nudges, and personalized communication.
Monitor subscription metrics deeplyconversion rates, churn, retention rate, plan cohorts specific plan, acquisition costsand take data-driven decisions to improve subscriber base and drive subscription P&L.
Lead retention strategy for Pro and Super Pro, focusing on improving customer stickiness through differentiated content, engagement initiatives, and personalized experiences.
Plan and execute online and offline events, webinars, masterclasses, and expert sessions aimed at acquisition, retention, and incremental revenue generation.
Stay ahead of industry shifts, understanding evolving consumer behavior, subscription trends, and competitive landscape to adapt strategy proactively.
Create pricing and promotional strategies backed by data and experimentation to maximize LTV and reduce churn without diluting brand value.
Own end-to-end subscriber experience, ensuring friction-free onboarding, renewals, payments, and customer support processes.
Work with Analytics and Finance teams to track P&L performance, forecast growth, and report business insights to leadership
Key Skills
5+ years of experience in subscription businesses, digital revenue management, growth roles, or related domains.
Strong understanding of subscription metrics such as CAC, LTV, churn, ARPU, conversion funnels, and cohort analysis.
Proven experience in driving revenue growth through acquisition, retention, upsell, and pricing strategies.
Ability to conceptualize and execute revenue-generating initiatives, including events, partnerships, and product-led monetization.
Hands-on experience with performance marketing, CRM, and lifecycle management tools
Data-driven decision making, with strong analytical and problem-solving skills; ability to translate insights into actionable strategies.
Experience working cross-functionally with Product, Marketing, Editorial, Technology, and Analytics teams.
Strong stakeholder management and communication skills, with experience presenting to senior leadership.
Comfortable working in fast-paced, target-driven environments and managing end-to-end ownership of revenue goals.
Exposure to pricing, packaging, experimentation (A/B testing) and understanding consumer behavior trends.
Demonstrated ability to scale subscription or digital businesses, preferably in media, fintech, or consumer tech.
