Job Title: Strategy & Growth - Marketing Manager
Experience: 3 - 6 years in SaaS / B2B product
Location: Bangalore Work From Office (WFO)
Must have: Tier 1 (PG/UG)
About Aerchain
Aerchain is an AI-first procurement platform breaking the norms of how procurement functions are run. Built around AI agentic framework, we are removing the grunt layer and replacing it with proactive and strategic work. Our agents like Intake, Evaluation, Negotiation and Analytics have been helping conglomerates and enterprises across the globe. We are the front runners of this disruption and currently looking for people who can build up this momentum.
Role Snapshot
This is a critical role as it forms the bridge between the market and the internal teams. This role's primary responsibility would be to understand the psyche of large accounts and draft growth plans accordingly. The success of this role will require creativity, strategic thinking and ruthless execution.
The objectives of this role are:
- to reduce the time of a lead/deal in the funnel,
- increase the conversion % across stages
What You'll Do
KPIs
Lagging:
- Net revenue influence
- total cycle time
- Lead to opportunity %, Opportunity to closure %
Leading:
- Content pieces developed
- Open rate of nurturing campaigns (campaign engagement %)
- Contribution to the content plan
- No. of ICPs engaged with the content
Boundaries
- Operationally the SE lead will be required to work closely with SDR, Hunter, Pre Sales, Product marketer, designer and product.
- They will be expected to run Account/Industry specific content that is targeted to win specific accounts (both in short term and long term).
- They will be running Mid sales journey to drive up engagement and capture mind space. The goal is closure, always.
- Work with PMM to create Launch program within the account, and execute it with the marketing team's help
Day to Day
- Owner of top 15 accounts
- Doc owner: Manage CMS and CRM
- Account Plans & kits: Account specific pain points/challenges/demos/ product notes + messaging/ sales collaterals /
- Content calendar : account level
- Campaign reports (Daily+weekly+monthly+quarterly)
- Accounts reached | ICPs touched | Response rate | Reply rate | Channel used | core messaging | What was tested
- Content report (Daily+weekly+monthly+quarterly)
- Account name | pain point addressed | Topic covered | Content type
Skills Required
- Story telling
- industry knowhow
- Eye for details
- Content understanding
- Writing
- Campaign execution
Tools Knowledge:
- Canva
- LLM models
- Hubspot
- Gong/Pepsales
- Guru/Paperflite
- Bitscale/Clay
- Agents (to be created)
- Design knowledge
Workflows
- Partner with SDRs to support the outbound campaigns for specific accounts
- Partner with Presales on specific accounts to maintain a central pod for Account intelligence
- Partner with Design-content-PMM to create customized campaigns for the accounts in the funnel, each campaign will have specific objective to shift a deal from one stage to another.
- The campaign interaction/performance info will be passed to presales and sales for next step actions.
Mentality Fitment
These are must have qualities of the person:
- Easy to collaborate with the team
- Mission oriented & is analytical
- Loves iterating things to make it perfect
- Non negotiable on quality & has to own P&L
- Understands the life of a sales person
AI Passion
You will be expected to
- Use AI to auto-summarise analyst reports into competitive briefs
- Build AI based workflows that can improve efficiency
Team Values
Hustle: Collaboration
Hunger: Curiosity, proactiveness, Strive for excellence
Humility: Shares credit with partners & analysts, listens first
Qualities: Outcome-driven Collaborative Strategic communicator
Why Join Us
You'll work at the intersection of sales strategy, training, and contentequipping our sales teams with the tools, resources, and insights they need to win. Partner with sales leaders, marketing, and product teams to craft impactful enablement programs that drive conversions and customer success.
What's In It For You
- Competitive pay and the chance to directly influence sales performance and revenue outcomes.
- Hands-on experience designing impactful training, playbooks, and sales collateral.
- A collaborative, high-performance culturewhere your work enables teams to sell smarter and faster.
Ready to Elevate Sales Impact
If empowering sales teams to perform at their peak excites you, this is your stage. Apply now and help us turn potential into performance.
