Strategic Writer

Company Description

Optum, part of UnitedHealth Group (NYSE: UNH), is dedicated to transforming health care so that everyone has the opportunity to live their healthiest life. By prioritizing individual needs, Optum makes health management simple and accessible, delivering timely and right care, and supporting smarter lifestyle choices. The company is committed to providing innovative and affordable solutions, including streamlining prescription services and helping individuals save money, all to ensure better health for everyone.

The Strategic Writer/Review Analyst is accountable for successful execution of external-facing executive summaries, cover letters and responses for high-value, high visibility RFPs and other strategic and leadership-initiated documents as assigned. In partnership with Sales, BDCs, SMEs, Content Managers, Proposal Managers and OptumRx Leadership, the SW will write strategic RFP responses and/or content that reflects/differentiates the OptumRx value story, assets, scale and solutions in a cohesive, persuasive and customer-focused manner. In addition to strategic writing, the SW performs copy editing and when appropriate, rewriting, on proposal responses and proposal related documents to ensure final proposal submission is responsive, customer focused and in accordance with Optum Rx proposal development standards and stylistic guidelines.

Location : Gurugram, Noida, Hyderabad, Bangalore

Duties and Accountabilities:

Develop and write strategic executive summaries and RFP/RFI responses for must-win and intergalactic new and renewal business

Work collaboratively with internal and external stakeholders and other proposal department staff to write strategic responses as assigned

As assigned, work with leadership to prepare letters, position statements and other documents for internals and external audiences

Collaborate with Content Managers to develop new or update/edit existing RFP database content

Interview client facing teams and SMEs to develop strategic messaging and articulate the proposed solution within the RFP response

Perform research using all resources, including an extensive database of proposal content

Customize database text as needed to: a) answer an RFP question directly and thoroughly; b) reflect the proposed service solution; c) persuade the customer that our products / solutions solve their specific problems

Understand and articulate sales strategy, value propositions and key win themes

As assigned, conduct end-to-end strategic proposal reviews to make sure all questions reflect the sales strategy, the customer-specific value story is woven throughout and that it reflects One Voice

Coach / mentor less tenured writers and project managers

Adhere to quality principles (responsive, accurate, concise, strategic), style guide, and other criteria for compelling and consistent messaging

Adhere to established proposal processes and defined roles / responsibilities throughout proposal development

Contribute to proposed development and implementation of process updates, improvements and writing models

Develop innovative approaches for achieving positive outcomes and driving proposals to completion within the deadline requirements

Manage multiple projects with a sensitivity to tight deadlines and to working in a collaborative group environment

Required Qualifications and Skills:

Minimum of BA or BS degree in English, journalism, public relations, marketing or related field or equivalent experience or equivalent related experience

7+ years of proposal writing experience in the healthcare space (pharmacy, medical, benefits or behavioral)

Demonstrated ability to create successful client messaging and articulate strategy in sales support materials, such as executive summaries, cover letters, RFP responses, and proactive proposals

Proven ability to participate in strategic discussions

Ability to manage multiple deliverables and prioritize work accordingly

Excellent analytical and critical thinking skills

Experience working as part of a team to complete complex and time-sensitive projects

Strong working knowledge of Microsoft Office Suite, including Teams

Preferred:

Knowledge of pharmacy, medical, behavioral health and other healthcare related products and services

Experience interviewing stakeholders in preparation for writing strategic responses and new content

Experience working with a content database, such as RFPio, and populating common sections of proposals

Healthcare experience

5+ years of experience in pharmacy-related writing or product experience