Strategic Marketing Manager

To drive profitable and sustainable business growth through strategic marketing,

strong customer relationships, commercial and financial leadership, export

development, and continuous improvement, while acting as the company brand

ambassador and primary customer interface.

Key Responsibilities

Strategic Marketing & Market Intelligence

Track market, technology, and regulatory trends (EV, NVH, emissions, localization).

Identify new product, customer, and segment opportunities.

Conduct competitor and price benchmarking.

Develop 35 year growth roadmap and productmarket strategy.

Recommend investments in tooling, automation, and processes based on ROI.

Customer Relationship & Account Growth

Build strong relationships with OEM & Tier-1 purchase, engineering, and SQA teams.

Act as the voice of the customer within the organisation. Lead the junior Key Account Managers

team and delegate effectively.

Lead customer reviews, audits, and escalation management.

Develop account-wise plans to increase the share of business with existing customers.

Ensure high customer satisfaction and long-term partnerships.

Business Development & New Programs

Track upcoming platforms and sourcing cycles for new business opportunities.

Lead RFQ evaluation, quotation strategy, and Business nomination follow-ups.

Maintain a strong opportunity pipeline and business winloss analysis.

Take strategic decisions on RFQ participation- Based on overall customer potential, EBITA

contributions, Gross Margin contribution.

Commercial, Pricing & Receivables

Own part and tooling costing and pricing strategy.

Lead commercial negotiations, annual price revisions, and VA/VE initiatives.

Drive recovery of RM price increases and other claims.

Support Finance on receivables and payment discipline.

Financial Planning & Business Strategy

Support annual budgeting and business planning with Finance.

Provide market inputs for capacity and Capex planning.

Evaluate investments using ROI and payback.

Export & Global Business

Develop export customers and participate in global sourcing programs.

Handle overseas customers (including Europe/Italy/Germany).

Understand Incoterms, logistics, and basic trade compliance.

Communicate fluently in English.

Product, Process & Continuous Improvement

Develop working knowledge of rubber materials, molding processes, tooling, and

APQP/PPAP.

Engage with plant and engineering to support feasibility and cost optimization.

Improve RFQ, CRM, quotation, and program tracking systems.

Brand Representation & Networking

Deliver high-quality customer presentations and business reviews.

Represent company at customer meets, conferences, and industry events.

Build strong industry network and brand presence.

Team Leadership

Lead and develop marketing and commercial teams.

Set clear KPIs and accountability.

Drive cross-functional collaboration with Engineering, Quality, SCM, Production, and

Finance.

Qualification & Experience

Education:

Engineering (Mechanical / Polymer / Production preferred)

MBA / PGDM (Marketing or Finance preferred)

Experience:

12 - 20 years in the automotive components industry

Strong OEM and Tier-1 customer exposure

Rubber/elastomer / plastic component experience preferred

Export or global sourcing exposure is desirable

Experience in business strategy, budgeting, and investments

Key Competencies

Strategic and market-oriented mindset

Strong customer relationships and industry network

High learning agility and growth mindset

Strong commercial and financial acumen

Excellent presentation and communication skills (English)

Executive presence and negotiation capability

Continuous improvement orientation

High ownership and ethical leadership

Key Performance Indicators

New business value and RFQ win rate

Growth in share of business with existing customers, and new customer development

Revenue and export growth- As per the budgeted Annual Business Plan.

Margin improvement and cost recoveries.

Receivables performance

Effectiveness of systems and Marketing process improvements.

Industry - Polymers

Kindly reply to this email without changing the subject line with an updated copy of your resume along with the following details.

Current CTC:

Expected CTC:

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AI Screening

As part of our evaluation process, an initial AI screening round invite will be shared with you shortly. We request you to complete this assessment at the earliest, as it plays a crucial role in strengthening your profile and helps us process your candidature more effectively with the client.

Thanks & regards,

Team Finjo