Purpose:
As part of the Creative Unit, you will support and execute creative tactics defined by the PODs across multiple channels — including paid media, EDMs, UI/UX landing pages, and social media content. You will work closely with Copywriters, Performance Marketers, Product Designers, and AI Engineers to translate strategic direction into high-quality, conversion-focused static and motion creatives.
This is a maker's role, not a strategist's. It is ideal for a designer who understands what drives performance in paid media, enjoys rapid experimentation, and is motivated by producing best-in-class creatives that scale across platforms.
The Graphic Designer (Static & Motion) plays a critical role in driving creative performance, innovation, and consistency across Valerie's brand portfolio — ensuring every asset is platform-native, on-brand, and built to convert.
Accountabilities:
- Collaborate with Creative, Product, and Performance teams to deliver high-impact paid media creatives across Valerie brands and investment portfolios.
- Drive creative quality and innovation for performance campaigns, balancing speed with execution excellence.
- Apply platform best practices, creative hygiene, and performance learnings consistently across outputs.
- Make day-to-day creative decisions aligned with Valerie's values, creative frameworks, and brand standards.
Creative Execution (Paid Media Focus)
- Translate POD briefs into high-performing static and motion creatives for paid acquisition and retention campaigns.
- Produce cross-channel assets, including:
- Paid social ads (Meta, TikTok, YouTube)
- Short-form motion videos and animated ads
- EDM and lifecycle marketing visuals
- Landing page and UI/UX design components
- Own execution of multiple creative variations per concept to support A/B testing and creative iteration.
- Ensure assets are mobile-first, thumb-stopping, and designed for performance at scale.
Platform Knowledge & Creative Hygiene
- Apply strong working knowledge of Meta creative best practices, including:
- Clear visual hierarchy and primary message framing
- Safe zones, aspect ratios, and text legibility
- Avoidance of policy-risk elements and creative fatigue patterns
- Understanding of what typically works for:
- Static vs video
- UGC-style vs polished creatives
- Hooks, overlays, and pacing
- Design with awareness of platform-specific nuances for:
- Meta (Facebook & Instagram)
- TikTok (native, fast-paced, creator-style motion)
- YouTube (Shorts and standard video ad formats)
- Work closely with Performance teams to iterate creatives based on results, feedback, and testing insights.
AI-Driven Design & Innovation
- Leverage AI tools (e.g., Midjourney, DALL·E, Firefly, Runway, Leonardo.ai) to accelerate ideation and production where applicable.
- Refine AI-generated outputs through design polish, compositing, and motion enhancement.
- Contribute to creative experimentation, rapid prototyping, and new visual approaches for paid media.
- Maintain structured creative files, versions, and basic prompt or asset documentation.
Design Craft & Systems Thinking
Create and finalise assets using:
- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effects / Premiere Pro (or equivalent)
- Figma
- Support the development of reusable templates, modular design systems, and motion formats to improve creative efficiency.
- Ensure brand consistency across colour, typography, layout, and motion principles while adapting for performance needs.
Exploration & Learning
- Stay current with paid media creative trends, motion formats, and emerging AI-assisted workflows.
- Proactively suggest creative innovations, new formats, or execution improvements.
- Participate in creative sprints, testing cycles, and post-campaign reviews to improve output quality.
Ideal Behaviour, Qualifications & Skills
- Strong execution-focused designer with paid media experience.
- Balances creativity with performance thinking — understands that great design must also convert.
- Detail-oriented with high standards for craft and finish.
- Comfortable working in fast iteration cycles with frequent feedback.
- Curious, adaptable, and motivated to improve creative output continuously.
- Treats experimentation and iteration as core to the role.
- 3–5 years of experience in graphic design, motion design, or digital paid media creative.
- Proven experience producing high-quality static and motion creatives for paid campaigns.
- Proficiency in:
- Adobe Photoshop, Illustrator
- Figma
- Motion tools such as After Effects, Premiere Pro, or similar
- Solid understanding of short-form video, animation, and performance-led creative production.
- Strong foundation in layout, typography, colour theory, and visual hierarchy.
Nice to have
- Experience working with AI-assisted creative tools or workflows.
- Familiarity with performance testing frameworks and creative iteration cycles.
- Understanding of social-first aesthetics and emerging ad formats across Meta, TikTok, and YouTube.
Key Performance Indicators
- Creative Performance Quality: % of paid media creatives approved with minimal revisions.
- Platform Hygiene Compliance: Adherence to Meta and platform-specific best practices.
- Iteration Velocity: Speed and effectiveness of creative improvements post-feedback.
- Innovation Contribution: Introduction of new creative formats or execution approaches.
- Adoption & Reusability: Usage of templates, formats, or systems created by the designer.
