Job Tittle : State Trade Customer Marketing Executive
Education : MBA or relevant preferred
Location : Mumbai
Experience : Minimum 3-4 years in trade marketing role in FMCG industry
Job Responsibilities :
Key Accountabilities
Trade Marketing Operations
- Co-create trade marketing plans in coordination with Sales teams & Regional Marketing Manager.
- Take charge of ensuring excellent outlet execution of trade marketing plans and PICOS across channels off-trade and on-trade - taking assistance of sales teams or external vendors where required.
- Identify along with Sales teams and Data Analytics the right set of outlets for Visibility and Promo activations.
- Oversee and manage brand merchandise & assets in godowns; coordinate effective utilization of the same at the points of sale or where required.
- Arrange for and coordinate with external manpower from various agencies where required for execution of TM programs.
- Ensure Sales Assets like visicoolers are utilized effectively - proper deployment in correct outlets; proper placement within outlets; stocking as per agree planogram.
- Provide on-ground support for Brand team-led activations and events.
Vendor Management
- Maintain healthy working relationship and lead strategic partnerships with the key vendors providing various trade marketing related products and services (retail design, displays, gift articles, key chains etc.)
- Identify and partner with various manpower and event agencies to conduct large scale events within defined budget
- Invite quotations for the requirements from the vendors/partners. Conduct field visits and technical evaluation of the vendors as per defined quality parameters and metrics.
- Partner with procurement team to drive negotiation with vendors and conduct auction for procuring big ticket or frequently used products/services in minimum cost by leveraging competitive market and pricing
- Ensure timely payment to the vendors as per defined SLA.
Stakeholder Management
- Coordinate with State sales team to collate sales data points about UBL and competitor products to execute the trade marketing plans
- Collaborate with the Regional Sales & Marketing Teams for new brand launches and market activation initiatives. Plan for trade marketing initiatives to successfully realize the defined sales targets by ensuring last mile execution.
- Coordinate with finance team for submission of vendor bills, process and payment approvals, ensuring timely payment to the vendors and resolving vendor related queries
