Job Title
Startup Advisor (Equity-Based | Strategic & Execution-Focused)
Engagement Type
- Equity-only role (no fixed pay initially)
- Part-time, flexible, remote
- Long-term association (advisory with execution support)
About The Role
We are building multiple initiatives across
food, wellness, healthcare, and education, starting with
Kefilo, a structured kitchen & meal-solution ecosystem. We are looking for a
Startup Advisor who has built, scaled, or advised early-stage ventures and can act as a
thinking partner to the founder, especially during 01 and 110 phases.
This is not a decorative advisory role. The advisor is expected to
shape strategy, challenge assumptions, unlock growth paths, and guide execution decisions.
Key Responsibilities
Strategy & Business Model
- Review and refine business models, pricing, and positioning
- Help stress-test assumptions and identify scalability risks
- Guide prioritisation across products, services, and markets
Go-to-Market & Growth
- Advise on customer acquisition without heavy ad dependency
- Support B2B partnerships, ecosystem plays, and community-led growth
- Help structure pilots, experiments, and validation frameworks
Product & Systems Thinking
- Provide feedback on product-market fit and user experience
- Guide creation of defensible moats (systems, IP, proprietary processes)
- Help avoid commoditisation in service-led businesses
Founder Support
- Act as a sounding board for key decisions
- Bring pattern recognition from past startups or advisory experience
- Provide honest, high-signal feedback (not surface-level motivation)
Ideal Profile
- 8+ years of experience as a founder, cofounder, early employee, or startup advisor
- Experience in consumer brands, food/wellness, healthcare, or services-led startups is a strong plus
- Strong understanding of 01 building, early traction, and resource-constrained growth
- Comfortable with ambiguity and hands-on strategic involvement
- Long-term mindset aligned with equity value creation
Equity Structure (High-Level)
- Equity-based compensation aligned with contribution and involvement
- Equity finalised after mutual alignment and defined scope
- Vesting structure to ensure long-term commitment
- Opportunity to grow into a board-level or strategic partner role over time
(Detailed structure discussed 1:1)
Why This Role is Meaningful
- Opportunity to shape ventures at a very early stage
- Founder-driven, vision-led ecosystem with multiple verticals
- Real influence on decisions, not just advisory calls
- Long-term upside through equity, not short-term consulting fees
How to Engage
If you enjoy building from first principles, advising founders closely, and creating long-term value through equity, we'd like to explore alignment.
Skills: startup advisor,strategy,building
