Job Description:
- Role Overview: Act as a liaison between marketing teams, partner organizations, and technical teams to translate business needs into technical solutions, ensuring effective marketing automation and CRM system utilization.
- Business Analysis & Requirement Gathering: Work closely with stakeholders to gather, document, and analyze business requirements for marketing campaigns, automation workflows, and partner engagement processes.
- Marketing Automation & CRM: Support and optimize marketing automation tools such as Marketo and HubSpot, and CRM platforms like Salesforce Marketing Cloud.
- Campaign Tracking & Analytics: Monitor and report on digital marketing metrics, campaign performance, and partner engagement analytics to provide actionable insights.
- Project Management & Collaboration: Participate in professional project teams, coordinate with cross-functional teams, and track progress using tools such as Jira or other agile management platforms.
- Communication & Documentation: Maintain clear and detailed documentation, communicate effectively with technical and non-technical stakeholders, and facilitate smooth workflow across teams.
- Technical Proficiency: Utilize Microsoft Office tools (Word, Excel, PowerPoint, Outlook, flowcharting tools) to support reporting, analysis, and presentation needs.
- Compliance & Certification: Maintain SFDC Admin certification or demonstrate equivalent Salesforce administration experience.
Mandatory Qualifications & Requirements:
- Experience: Minimum 5 years in business analysis or project teams with exposure to marketing systems and CRM platforms.
- Education: Bachelor's degree required.
- Skills: Strong analytical, strategic thinking, time management, multitasking, and communication skills.
