Job Description
About Welspun
Welspun World is one of India's fastest growing global conglomerates with businesses in Home Textiles, Flooring Solutions, Advanced Textiles, DI Pipes, Pig Iron, TMT bars, Stainless Steel, Alloy, Line Pipes, Infrastructure & Warehousing.
Job Purpose/ Summary
Responsible for conceptualizing creative designs for a various multi-media campaigns and create other brand and promotional support assets as needed.
Job Title
SSH- Creative -Marketing -Domestic Business
Job Description
The Assistant General Manager for Creative Marketing in the Domestic Business department is pivotal in driving the brand's creative vision and marketing strategies. This role demands a strategic thinker who can conceptualize and execute innovative designs for multimedia campaigns, ensuring they align with the brand's objectives and resonate with target audiences. The incumbent will be responsible for developing promotional assets that support brand growth and enhance market presence. A key aspect of this role is to leverage market and competitive intelligence to inform and adjust marketing strategies effectively. The role requires proficiency in SAP and other functional applications to manage marketing data and support data-driven decision-making. The Assistant General Manager will also be instrumental in negotiating with stakeholders, applying influencing skills to achieve marketing objectives, and fostering a network of industry contacts to explore potential partnerships. A global mindset, coupled with business and commercial acumen, is essential to drive entrepreneurship and innovative thinking within the team.
Principal Accountabilities
Develop and implement strategic marketing plans for new and existing products or services ensuring alignment with overall business objectivesbrConduct thorough market research to identify market requirements for current and future products providing insights to guide marketing strategiesbrAnalyze and monitor competitive products and consumer trends to inform and adjust brand strategies effectivelybrDevelop and manage brand strategies ensuring all marketing efforts are consistent with the brand image and objectivesbrUtilize SAP or other functional related applications to manage and analyze marketing data supporting datadriven decisionmakingbrNegotiate with stakeholders and apply influencing skills to achieve marketing objectives ensuring alignment and support from all parties involvedbrDevelop and maintain a network of industry contacts to explore and establish potential partnerships enhancing market reach and opportunitiesbrUse design thinking to create innovative marketing strategies that engage target audiences and drive brand growthbrManage and coordinate all marketing advertising and promotional activities ensuring timely and effective executionbrCommunicate effectively with team members stakeholders and other departments to ensure cohesive and aligned marketing effortsbrUse animations and graphical designing skills to create engaging and visually appealing marketing materialsbrApply critical thinking skills to solve complex marketing challenges ensuring innovative and effective solutionsbrFoster a global mindset within the team promoting entrepreneurship and encouraging innovative thinkingbrDemonstrate business and commercial acumen in all decisions and actions ensuring alignment with organizational goalsbrStrive for people excellence by leading managing and developing team members fostering a culture of growth and achievement
Key Interactions
Internal Communication ,External Communication ,Mid Management
Experience
3
Competency Name
Competency Name Proficiency Level Global Mind-setProficient Strategic thinkingBasic Business & Commercial acumenProficient Negotiation Skills / Influencing skills / Networking Skills_SSH_MktBasic People ExcellenceProficient Market & Competitive Intelligence_SSH_MktProficient EntrepreneurshipProficient SAP / Other Functional Related applicationsProficient Brand ManagementProficient
Additional Section (Can Be Added, If Required.
NA
