Sr Social Media Marketing Executive

Job Summary

We are looking for a creative, analytical, and strategic Senior Social Media Executive to lead and

manage our brand's presence across multiple digital platforms. The ideal candidate will have strong

expertise in social media planning, content creation, brand communication, and data-driven decision-

making. This role involves driving engagement, increasing brand visibility, and executing high-impact

digital campaigns.

Key Responsibilities

Develop, plan, and execute a comprehensive social media strategy that aligns with business

goals.

Manage daily posting, scheduling, and community engagement across platforms, including

Instagram, Facebook, LinkedIn, X/Twitter, YouTube, TikTok, etc.

Create, curate, and coordinate engaging contentgraphics, reels, stories, videos, and campaign

assets.

Monitor digital trends, conversations, and competitor activity to produce timely and relevant

content.

Collaborate closely with design, marketing, and content teams for cohesive brand

communication.

Manage paid ad campaigns and boost posts when required.

Track KPIs, analyze performance metrics, and prepare insightful social media reports.

Coordinate influencer collaborations, brand tie-ups, giveaways, and partnership activities (as

applicable).

Handle social media crisis communication and support brand reputation management.

Mentor, guide, and support junior executives or interns.

Requirements

Bachelor's degree in marketing, Communications, Media, or a related field.

4+ years of proven experience in social media management for brands or agencies.

Strong command over visual storytelling, brand positioning, and content strategy.

Proficiency in tools such as Canva, SocialPilot, Meta Business Suite, Hootsuite, Google Analytics,

etc.

Excellent written and verbal communication skills.

Highly creative, detail-oriented, and capable of managing multiple platforms simultaneously.

Experience with paid media campaigns is an added advantage.

What We Offer

A vibrant, creative, and collaborative work culture.

Opportunities to lead innovative digital and social media campaigns.

Access to industry events, premium tools, and continuous training and development.