Before the interview, please ask the candidate to review the jellyfishtechnologies.com website.
Position Overview:
We are looking for a highly motivated and results-driven Sr. SEO / GEO Specialist to join our team. The candidate will be responsible for developing and implementing effective SEO & AI-optimized strategies to drive organic traffic to our company's website and increase online visibility.
The ideal candidate is analytically minded, creative, and deeply passionate about the evolving landscape of search — from classic SEO fundamentals to the cutting-edge world of Answer Engine Optimization and Generative Engine Optimization.
Title & Position: Sr. SEO & GEO Specialist/1
Location: Noida
Responsibilities:
- Hands-on experience in SEO core elements, including Keyword Research, Technical SEO, On-Page Optimization, Local Search, and Off-Page Optimization.
- Optimize content to appear in AI-generated answers, voice search results, and featured snippets across platforms such as Google SGE, ChatGPT, Perplexity, Bing Copilot, and other LLM-powered surfaces.
- Oversee technical SEO strategy with a focus on AI-optimised (AIO) crawling, indexation, and generative search best practices.
- Manage linking building campaigns and link acquisition process through outreach strategies, prospecting, and relationship development.
- Identify and resolve technical issues impacting search engine rankings, such as site speed, mobile optimization, and schema markup.
- Analyze SERP features and zero-click search trends to maximize brand presence in AI-driven environments.
- Stay current with rapidly evolving GEO best practices, generative AI updates, and emerging search paradigms.
- Perform regular SEO audits to assess the health of client websites and recommend improvements.
- Execute on-page optimization and changes in content management systems (CMS).
- Create reports and briefs highlighting key learnings and future strategies and tactics.
- Possess a functional understanding of HTML, JS, CSS, and Liquid Languages to optimize websites effectively.
- Experience with Google Analytics, Google Search Console, GBP, Google Data Studio, Ahrefs, SEMRush, Screaming Frog, and other tools.
- Comfortable tackling on-site technical challenges and having a passion for technical SEO.
- Passion for SEO, tools, technology, and the ever-changing landscape of SERPs.
Skills & Knowledge/Qualifications
- Graduate/PG degree in any specialization is preferred.
- Minimum 2–3 years of hands-on, demonstrable experience in AEO, GEO, and SEO roles.
- Deep understanding of how AI-powered search engines (ChatGPT, SGE, Perplexity, Gemini, etc.) generate and rank answers.
- Proven track record of successfully executing and managing SEO strategies.
- Good working knowledge of GEO. You understand how LLMs surface content and know how to optimize for that.
- Working knowledge of JavaScript, HTML, CSS, WordPress, and website administrations
- Stay up-to-date with industry trends, search engine algorithm updates, and best practices to ensure the highest level of expertise.
- Strong analytical skills and the ability to interpret data to drive actionable insights.
- Excellent communication skills, both written and verbal.
- Self-motivated, detail-oriented, and able to work independently.
Keywords:
- SEO, SEO Executive, B2B Marketing, International SEO, GEO, AEO, AI SEARCH
