Senior Sales Officer - Tile Adhesives Sales & Marketing
NCL Buildtek is looking for a dynamic and results-driven Senior Sales Officer for Tile Adhesives Sales & Marketing. This role is crucial for expanding our market presence and achieving revenue growth targets for our tile adhesives and allied products through effective channel development, demand generation, and direct sales initiatives.
Key Responsibilities:
- Establish and expand a robust network of Channel Partners (Distributors, Dealers, and Sub-dealers) to achieve optimum reach and penetration of NCL Tile Adhesives & allied products in the assigned market.
- Ensure optimum stock levels of all product items with our channel partners.
- Devise and execute Demand Generation Campaigns to create awareness and interest among buyers and influencers (Applicators/Masons, Contractors, End Customers, Builders/Developers, Architects & Designers). This includes activities such as product presentations & demonstrations, content creation & distribution, mason meets at retail outlets, Naka Meets, Contractor Meets, Architect Meets, etc.
- Devise and execute Lead Generation & Conversion campaigns for accurate sales projections and improved sales (converting interested prospects into customers). This involves tracking and visiting construction sites, developing effective engagement by providing solutions, and handling objections.
- Maintain sales volume, product mix, selling price, and credit periods (if applicable) by staying current with supply and demand, changing trends, economic indicators, and competitor activities.
- Conduct market research at regular intervals to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a strong geographical understanding.
- Implement a strategic business plan that helps expand the company's customer base and ensures its strong presence, providing regular updates on competitors activities.
- Ensure complete compliance with the company's reporting requirements in both online and offline formats.
Required Skills and Qualifications:
- Minimum 4 years of experience in Channel / Project Sales with Tile Adhesive, Epoxy, Tile Grout, or Screed through a distribution channel.
- Prior experience in the Tile Adhesive Industry at a similar level and within the target geography is highly preferred.
- Qualification: Graduate or Post Graduation; post-graduation in Business Administration will be preferred.
- Possess strong communication, negotiation, and persuasion skills.
- Ability to work independently and as part of a team.
- Demonstrated ability to launch similar products in the market and maintain good relationships with Tile Adhesive Dealers, Contractors, and applicators.
- Experience in conducting Mason/In-Shop, Naka Meet, and Contractor Meets, and consistently generating sales of tile adhesive products shall be given utmost preference.
- Proven ability to communicate, negotiate, present, and influence credibly and effectively at all levels of the organization.
- Demonstrated ability to drive sales.
- Possess a valid driver's license and willingness to travel within assigned territories.
- Fluent in English and the local language.
- Strong market knowledge of the particular zone.
Perks and Benefits:
- Incentives and Travel Allowance are in addition to CTC.
