Sr Product Marketing Manager

Role Responsibilities:

• Go-to-Market Strategy:Lead GTM, positioning, and feature launch strategies.
• User Lifecycle Journeys:Map and optimize end-to-end customer journeys for improved retention and engagement.
• Campaign Execution:Own monthly marketing calendar; drive omni-channel campaigns across push, email, SMS, etc.
• Experimentation & Analytics:Plan A/B tests, track campaign KPIs, and drive data-informed marketing decisions.
• Market Insights:Collaborate with research teams for customer and competitor analysis to influence strategy.

Requirements:

• 4+ years in Product/Growth/Retention Marketing, preferably in D2C, B2B, or SMB startups
• Strong understanding of product funnels and user behavior
• Experience with tools like WebEngage, Clevertap, or MoEngage
• Data-driven with hands-on campaign execution and stakeholder collaboration
• Familiarity with testing, experimentation, and reporting best practices