Scope of Work: Meta Ads, Google Ads, & Ad Creatives Stratgies - (D2C Ecommerce)
Location: Ahmedabad (NOT WFH)
Key Responsibilities
- Run Meta (ASC, Broad, TOF/MOF/BOF) & Google (Search, PMax, YouTube) campaigns
- Focus on incremental reach (CPI-R), not just CPA
- Set up Pixel, CAPI, Enhanced Conversions & full-funnel tracking
- Measure what matters: Contribution margin, LTV & baseline revenue
- Work with brand & creative team to build brand-led conversion ads
- Setup Full-proof Attribution Setup
- Help design, brief, or review ad creatives in collaboration with the design team.
- Assist in managing and optimizing D2C stores (mainly Shopify-based)
- Research competitor D2C strategies and consumer trends to offer actionable insights.
- Collaborate cross-functionally with content, creative, and paid media teams.
What We're Looking For
- Strong interest in e-commerce and digital marketing.
- Basic understanding of platforms like Shopify, Meta Ads.
- Creative eye for ad design and content hooks.
- Detail-oriented with strong coordination and communication skills.
- Eager to learn, experiment, and grow in a fast-paced environment.
What You'll Gain
- Hands-on experience working with real D2C brands.
- Exposure to full-funnel growth strategies across platforms.
- Mentorship from cross-functional experts in performance marketing, content, and design.
- Opportunity to convert into a full-time role based on performance.
About ThinkWhy
ThinkWhy is an ecommerce growth accelerator helping global challenger brands scale profitably across marketplaces and D2C platforms. We combine marketing, tech, creative and strategic content to unlock growth for ambitious global brands.
