Work Location: Kharghar, Navi Mumbai
Workdays: 5 days work week
Work Experience: 3-4+ years
Key Skill Set: Facebook Ads, Google Ads, Client Handling, Team Handling, Excel, Media Planning, Shopify Development would be an additional plus
Key Responsibilities:
Performance Marketing for D2c brands:
- Responsible for setting the overall performance marketing and acquisition strategy, including planning, budgeting, reporting, and execution across channels.
- Manage all efforts and goals on digital paid media: Facebook Ads, Google Ads
- Create and implement a digital marketing strategy to drive awareness, traffic, conversions, and revenue
- Close monthly performance plans internally and with the agency to meet monthly targets.
- Execute, track, and optimize campaigns daily/weekly with the agency. Report on performance as per the decided formats.
- Responsible for working with internal teams to create ad copies & assets.
- Set up attribution models, and multi-channel tracking and develop robust performance reporting framework, analytics, and ROI tracking for our digital channels to continually optimize and improve our marketing investments.
- Drive marketing effectiveness through continuous A/B testing, innovation using different platforms and new products/formats, active co-creation, and planning.
- Plan and execute the paid social media strategy along with the social team.
Team & Client handling:
- Responsible for being the POC for the client and taking weekly review meetings with them.
- Being in constant touch with the client for all sorts of requirements.
- Guiding the team and taking regular team meetings to ensure smooth execution.
