Experience: 5.00 + years
Salary: Confidential (based on experience)
Expected Notice Period: 15 Days
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Remote
Placement Type: Full Time Contract for 12 Months(40 hrs a week/160 hrs a month)
(*Note: This is a requirement for one of Uplers client - CP)
What do you need for this opportunity
Must have skills required:
A/B testing, Ai chatbots, CRM integration, Geo Targeting, Microsoft Ads, Offline Conversions, Conversion Tracking, Google Ads, Landing Pages, Local Service Ads, Negative keywords, Performance Max, Wordpress
CP is Looking for:
Location: Remote |
Hours: Flexible WITH_REPLACED partial EST overlap required
About Us
We are a holding company managing multiple pest control and pool service brands. We're an in-house team seeking an ownership-minded paid search expert to scale our location-based advertising programs.
What You'll Own
- Google Ads strategy and execution across multiple brands (text ads, Performance Max, conversion tracking, Google Local Service Ads)
- Offline conversion uploads and advanced tracking implementation
- Complex multi-brand account architecture and campaign structures
- Regular performance monitoring, optimization, and stakeholder reporting
- Future channel expansion (AI chatbots, emerging ad platforms)
Must-Haves
- Deep Google Ads expertise automated bidding strategies, search term management, conversion optimization
- Pest control/home services experience must understand pest-specific terminology and be able to differentiate between pest types (ants, termites, bedbugs, spiders, rodents, gophers, voles, moles, etc.) to build targeted campaigns beyond generic pest control keywords
- Landing page optimization obsession capable of building landing pages hands-on (we use WordPress but open to faster builders) or effectively coordinating WITH_REPLACED our content team to drive conversion rate improvements
- Google Local Service Ads UI experience comfortable managing LSA campaigns across multiple locations
- Flawless English written and spoken communication you'll work directly WITH_REPLACED internal stakeholders daily
- Detail obsession + speed fast implementation without sacrificing accuracy
- Autonomous mindset we need someone who owns this program, not manages tasks
Your Typical Week (35 Hours Hands-On Keyboard)
This is a high-output role. WITH_REPLACED 3-5 hours of meetings weekly, you'll spend the rest driving continuous optimization across our portfolio. Here's what ownership looks like:
Search Term Management (6-8 hours/week)
- Twice-weekly deep dives into search term reports across all 7 brands
- Identify and negative out irrelevant queries, add high-performing terms as keywords
- Analyze match type performance, adjust exact/broad balance based on conversion data
- Document learnings and patterns across different service types and pest-specific queries (termite vs. ant vs. rodent search behavior)
Campaign Performance Analysis (5-6 hours/week)
- Daily monitoring of key metrics (impressions, clicks, conversions, CPA) across brands
- Weekly deep-dive into performance by campaign, ad group, geo, and time of day
- Identify underperforming campaigns or anomalies requiring immediate action
- Cross-brand performance synthesis what's working in pest control that applies to pool
Geo & Coverage Optimization (3-4 hours/week)
- Review location bid adjustments and coverage area settings
- Update radius targeting as branches expand/contract service areas
- Ensure campaigns align WITH_REPLACED actual service territory across 25+ branches
- Monitor geographic performance trends and adjust budgets accordingly
Landing Page Optimization & Testing (3-4 hours/week)
- Build and launch new landing pages for pest-specific campaigns (termite pages, rodent pages, etc.)
- A/B test headlines, CTAs, form placement, and content structure
- Analyze conversion rate data and implement improvements
- Coordinate WITH_REPLACED content team on messaging when needed
- Maintain page speed and mobile optimization standards
Ad Copy Testing & Refresh (4-5 hours/week)
- Develop and launch new ad copy variants across brands and pest types
- Analyze ad strength scores, implement RSA improvements
- Retire underperforming ads, promote winners
- Maintain brand voice consistency while optimizing for CTR and conversions
Bidding & Budget Management (1-2 hours/week)
- Monitor automated bidding performance, adjust targets as needed
- Redistribute budgets based on seasonal demand and branch performance
- Review and update bid strategies (Target CPA, Maximize Conversions, etc.)
Monthly Campaign Builds & Updates (4-6 hours/week)
- Set up new campaigns for service launches, seasonal offers, pest-specific promotions, or new branches
- Build out pest-specific campaign structures (separate campaigns for termites, bed bugs, rodents, etc.)
- Update hours of operation across local campaigns
- Refresh seasonal messaging (quarterly service pushes, peak season adjustments)
- Maintain campaign naming conventions and organizational structure across portfolio
Conversion Tracking & Data QA (30-45 minutes/week)
- Weekly sanity checks on conversion tracking accuracy
- Upload offline conversions (phone call outcomes, completed jobs)
- Flag any discrepancies between Google Ads and CRM data
Reporting & Insights (3-4 hours/week)
- Prepare weekly performance summaries for stakeholders
- Identify trends, opportunities, and action items across brands
- Document tests, learnings, and strategic recommendations
- Build and maintain dashboards for real-time visibility
Strategic Initiatives & Testing (3-5 hours/week)
- Launch structured experiments (landing page tests, audience tests, etc.)
- Research new features, beta programs, or platform updates
- Competitive analysis and market research for pest-specific keywords
- Plan next month's priorities and optimization roadmap
Microsoft Ads Management (2-3 hours/week)
- Mirror top-performing Google campaigns
- Monitor performance and adjust based on platform differences
- Manage search term reports and negative keyword lists
Ad Hoc & Cross-Brand Coordination (2-3 hours/week)
- Quick-turn campaign updates for promotions or urgent needs
- Collaborate WITH_REPLACED content team member on messaging and targeting
- Troubleshoot technical issues or tracking problems
The Bottom Line: This role requires someone who thrives on continuous optimization, doesn't wait to be told what to do, and can juggle multiple brands without losing sight of details. You'll need to be comfortable working independently 90%+ of the time while staying aligned WITH_REPLACED business goals.
To Apply
Submit an 8-10-minute Loom video covering:
- Resume walkthrough (reverse chronological) for each role, share what you did, one thing relevant to this position, your supervisor's name, and what they'd say about you (honest positives/negatives)
- Weekly optimization routine walk through your typical ad copy refresh and search term report cleansing processes. Explain exactly what you look for in search terms and how you make decisions. Be elaborate, tell us common pitfalls in the interface no one talks about and that rookies fall for.
Ideal candidate has pest control experience, understands pest-specific campaign structures, and can build this program WITH_REPLACED us long-term.
How to apply for this opportunity
- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
