Sr Organic / SEO Marketing Specialist

Position Overview

The Senior Organic Marketing Specialist will play a crucial role in executing and optimizing

organic marketing strategies to drive brand visibility, engagement, and lead generation. This

role focuses on hands-on implementation of SEO initiatives, content marketing campaigns,

and social media strategies while contributing to the overall organic growth objectives. We

seek a results-driven professional with strong technical expertise in organic marketing

channels and a passion for data-driven optimization.

Key Responsibilities

SEO Implementation & Optimization

Execute comprehensive SEO strategies including on-page, off-page, and technical

SEO

Conduct keyword research, competitive analysis, and SEO audits

Optimize website content, meta tags, schema markup, and site architecture

Monitor and improve organic search rankings and website performance

Implement SEO best practices for content creation and website development

Content Marketing Execution

Create and optimize high-quality content including blog posts, articles, and web copy

Develop content calendars aligned with SEO strategy and business objectives

Collaborate with subject matter experts to produce thought leadership content

Optimize existing content for search engines and user engagement

Manage content distribution across multiple channels

Social Media Management

Execute organic social media strategies across LinkedIn, Instagram, YouTube, and

other relevant platforms

Create engaging social media content that drives audience growth and engagement

Monitor social media performance metrics and optimize content strategy accordingly

Engage with online communities and build brand presence through authentic

interactions

Stay updated on social media trends and platform algorithm changes

Analytics & Performance Tracking

Monitor and analyze organic marketing performance using Google Analytics,

SEMrush, and other tools

Generate regular reports on SEO rankings, organic traffic, and content performance

Identify optimization opportunities based on data insights

Track conversion metrics and lead generation from organic channels

Provide actionable recommendations for performance improvement

AI-Powered Marketing Implementation

Utilize AI tools for content optimization, keyword research, and performance analysis

Implement AI-driven personalization strategies for content and user experience

Leverage machine learning insights for audience segmentation and targeting

Experiment with AI content generation tools while maintaining quality standards

Stay current with emerging AI technologies in marketing

Cross-Functional Collaboration

Work closely with the design team to create visually appealing content

Collaborate with the sales team to align content with lead generation goals

Coordinate with paid marketing team to ensure consistent messaging

Support other marketing initiatives as needed

Required Qualifications & Experience

Bachelor's degree in Marketing, Communications, Business, or related field

5-7 years of experience in organic marketing, SEO, or content marketing

Proven track record of improving organic search rankings and traffic

Experience in the education sector or B2B marketing preferred

Technical Skills

Advanced proficiency in SEO tools (SEMrush, Ahrefs, Google Search Console,

Screaming Frog)

Expert knowledge of Google Analytics, Google Tag Manager, and other analytics

platforms

Experience with AI-powered marketing tools and content optimization platforms

Proficiency in content management systems (WordPress, HubSpot, etc.)

Knowledge of HTML, CSS basics for SEO implementation

Familiarity with social media management tools (Hootsuite, Buffer, etc.)

Understanding of AI tools for content creation and optimization

Core Competencies

Strong analytical skills with ability to interpret data and provide actionable insights

Excellent written and verbal communication skills

Detail-oriented with strong project management capabilities

Creative thinking combined with technical SEO expertise

Ability to work independently while collaborating effectively with cross-functional

teams

Adaptability to rapidly changing digital marketing landscape

AI literacy with understanding of machine learning applications in marketing

Preferred Qualifications

Experience with international SEO and multi-market campaigns

Knowledge of conversion rate optimization (CRO) principles

Familiarity with marketing automation platforms

Apply Now or Send your CV to [Confidential Information]

WhatsApp: 82910 18040