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Job Description: Responsible for bringing high quality Sales Qualified Leads (SQLs) and maintaining the brand's online presence by working on various marketing campaigns.
Key Responsibilities:
Planning and executing digital marketing campaigns, (including but not limited to) web, SEO, SEM, email, social media, marketing automation and display advertisin
g Driving SQLs for a service vertical and work closely with sales team for closing deal
s Building and maintaining our social media presence across all digital channel
s Measuring and reporting on the performance of digital marketing campaigns against goals (ROI and KPIs
) Identifying trends and insights, and optimizing spend and performance based on the insight
s Brainstorming new and creative growth strategie
s Collaborating with internal teams to create necessary landing pages, assets and creatives to optimize user experienc
e Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point
s Instrumenting conversion points and optimizing user funnel
s Driving collaborations for business growt
h Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate
. Lead a team of digital marketing and lead genetation executives to achieve monthly and quarterly goal
s
Skills
: Handling end-to-end campaign manageme
nt Should have good written communication, research, and team building skil
ls
Education, Expertise & Experien
ce Ability to drive marketing campaigns- end to
end An eye for det
ail Coordination with cross functional teams to drive resu
lts Lead generation - develop and implement campaigns for traffic & le
ads Develop and maintain a network of relationships with key stakehold
ers Market research and competitor mapping for better positioning of servic
es.Job ID: 136344117