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Sr Lead - Salesforce Technical BA

9-12 Years
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Job Description

Area(s) of responsibility

Salesforce Technical Business Analyst

Experience: 9-12 years

Location: Noida, Pune, Bengaluru

Role Summary

We are looking for a Salesforce Business Analyst with hands-on experience in implementing Salesforce solutions for Manufacturing / Automotive clients, capable of translating business needs into scalable Salesforce capabilities. You will work closely with Sales, Service, Dealer/Distributor Operations, Aftermarket, Warranty, and Supply Chain stakeholders to define requirements, optimize processes, and support end-to-end delivery across Salesforce clouds.

Key Responsibilities

Business Analysis & Requirements

  • Lead discovery workshops with business and IT stakeholders to understand current state (AS-IS) processes and define future state (TO-BE) journeys.
  • Create and maintain BRDs/FRDs, epics, user stories, acceptance criteria, process flows, personas, and use-case documentation.
  • Define business rules for account hierarchies (OEM region plant dealer customer), product/asset relationships, and entitlement models.

Salesforce Solutioning (Functional)

  • Translate requirements into Salesforce functional designs using best practices across:
  • Sales Cloud (Leads, Opportunities, Quotes, Account planning)
  • Service Cloud (Case mgmt, Omni-Channel, Entitlements, Knowledge)
  • Experience Cloud (Dealer/Partner portals, Self-service)
  • Field Service (Dispatch, Work Orders, Scheduling) nice to have
  • CPQ (Product config, pricing, quoting) nice to have
  • Collaborate with Architects/Admins to define objects, data model, automation, security model, and reporting.

Manufacturing / Automotive Domain Focus

  • Support implementations involving:
  • Dealer/Distributor network operations
  • Aftermarket service & warranty processes (claims, approvals, reimbursements)
  • Parts ordering and returns, service contracts, service plans
  • Vehicle/Equipment lifecycle: Assets, serial numbers, installed base, maintenance history
  • Fleet / B2B accounts: multi-site hierarchies and contract pricing
  • Enable case deflection and improved service experience through Knowledge, self-service, and automation.

Delivery Execution (Agile)

  • Serve as product backlog owner/BA in Agile projects:
  • Groom backlog, prioritize user stories, clarify dependencies, and manage scope.
  • Support SIT/UAT planning and execution: test scenarios, scripts, defect triage, and sign-offs.
  • Drive change management: training content, release notes, adoption KPIs.

Must-Have Skills & Qualifications

  • 8+ years in Business Analysis / Functional Consulting with Salesforce implementation experience.
  • Strong experience in Manufacturing / Automotive domain processes (Dealer/Distributor, Aftermarket, Warranty, Parts, Field Service, Asset lifecycle).
  • Solid knowledge of Salesforce concepts: data model, security, automation (Flow), reports/dashboards, and release management fundamentals.
  • Proven capability to write high-quality user stories and acceptance criteria and manage traceability from requirement build test.
  • Experience working with cross-functional teams (business, developers, QA, integration, data).
  • Strong stakeholder management, communication, and workshop facilitation skills.

Good-to-Have Skills

  • Experience with Salesforce Sales Cloud, Service Cloud, Field Service, or Experience Cloud customer portals.
  • Basic understanding of integration patterns (REST/SOAP, event-driven integration) and tools like MuleSoft.

Certifications (Preferred)

  • Salesforce Certified Administrator
  • Salesforce Business Analyst
  • Sales Cloud Consultant / Service Cloud Consultant
  • Any Agile certification (CSM/SAFe) is a plus.

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About Company

Job ID: 145080259